Austin Butler is the new Global Ambassador for Myslf (Ysl Beauty)

American actor Austin Butler was chosen as the new global ambassador myselfThe fragrance, available from September 2023, is a contemporary take on the brand’s masculinity. YSL Beauty. “I am honored to join the YSL Beauty family,” said Butler. “Over the years I have spoken to people who personally knew Monsieur Saint Laurent. He was a man who defied convention. He was a rebel, and that’s exactly what I like about him. It’s a real privilege for me to embrace his legacy.”

Who is Austin Butler

Austin Butler is one of the most famous actors of his generation, a rising American star who has already collaborated with some of the most prestigious directors: Quentin Tarantino, Baz Luhrmann, Jim Jarmusch and now Jeff Nichols and Denis Villeneuve respectively. Cyclists AND Dunes: Part 2which will be out soon.

His performance in film ElvisThe Oscar nominee has demonstrated his ability to play a complex and compelling character, both human and legendary. His three years of hard work were marked by an Academy Award nomination, as well as a Golden Globe and BAFTA Award for Best Actor.

Choice Ysl Beauty

Austin, according to the Ysl Beauty group, “perfectly captures all facets of the product. Sensitive and sincere. Bold but accessible. Simple and difficult at the same time. No one could better embody the new Myslf fragrance. No one better than him could express this new concept of masculinity promoted by Ysl Beauty.”

“When we were looking for a figure who could embody YSL’s vision of Beauty’s new masculinity, we knew Austin Butler was the perfect choice,” he said. Stefan Bezi, international CEO of Ysl Beauty. “Austin embodies the values ​​expressed by our brand through Myslf: modern interpretation of the very concept of manwith all his facets, the master of his individuality, generous and without remorse.”

Myslf campaign with Austin Butler

The campaign is a cinematic spectacle where two award-winning young talents meet for their first publicity project. Close to Butler Julia Ducourneauwinner of the Palme d’Or for Titansone of the most promising directors of his generation, known for his bold and unfiltered style.

A shot with a bright and focused aesthetic that highlights me. aesthetic codes of luxury and beautyThis fast-paced and changing film tells a gripping story that brings Austin Butler to life in every aspect of his unique personality.

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