Azzolari: “The Cavalli road map includes retail, digital and rock star tourism”

Sergio Azzolari has already chalked out a strategic path to increase the turnover of Roberto Cavalli, top of the brand only for two monthsManager A tells pambianconnews The next move for the luxury brand that has been led by the founder and chairman since 2019 glow quality, Hussain Sajwanithrough his private investment firm Vision Investments, “If we want to be relevant in a luxury chessboard full of bigwigs, we need to pull the right strings at a historic moment that has ushered in unprecedented methods of communication. Retail expansion is important but so is reaching customers as well as giving them It is also necessary to attract. The manager refers to appointments in some key boutiques to celebrate the ‘Wild Leda’ capsule, which focuses on the maison’s print inspired by the ‘Leda and the Swan’ archetype motif, originally designed by Roberto Cavalli in 1994. it was done. Last presented with an event on the eve of Art Basel in Miami, the collection is now the protagonist of a busy calendar of events. creative director Fausto Puglisi Paying homage to the brand’s artistic heritage, the print has been redesigned on ready-to-wear garments, beachwear, bags and shoes, as well as a selection of homeware and furnishing accessories.

“Our ‘Wild Leda Summer Tour’ begins inside a London department store Selfridges Inaugurated on 1 June with a pop-up store and was active for four weeks. Wild Leda will also be the theme of the furniture and menu bodice of light, department store restaurant. The operation is intended to underline the lifestyle impression we wish to promote, Cavalli is much more than a fashion brand”, explains the CEO who previously led Dsquared2 and have experience Group Todd’sIn Luxottica And Missoni, The ‘Wild Leda Summer Tour’ will continue throughout the summer with pop-ins at the brand’s boutiques in Milan, Rome, Miami, St Tropez, Cannes and Porto Cervo, and at the iconic multi-brand store to boot. Tonight’s ‘Wild Leda Summer Tour’ Stops in Naples Where Maxi Boutique Michelle Franzi Fashionextends to Piazza del Martiti, which will dedicate a showcase and an exclusive cocktail to the capsule. Next week, in conjunction with Pitti Uomo, the Tour will descend on Florence, June 13 in fact a pop-up will be set up and toasts will be served with a special cocktail Luisa Via Roma, “This project reminiscent of rock band tours, we will move to meet our groups in Italian locations with an international appeal. The calendar will introduce us to the multi-brand Russo in Capri, Parisi in Taormina and Julian Fashions in Milano Marittima Obviously, traditional retailing is also in our plans. Following the November event, we inaugurated our first US boutique in Miami in February, specifically in the Bal Harbor district, marking a return to a historically very important market for us. Marked. A store in Las Vegas and one at the Beverly Center in Los Angeles will also open by the end of the year.

The brand is preparing to refurbish the Milan flagship store in Via Montenapoleone after inaugurating the Capitoline boutique on Via del Babino for a month and launching an exploration of a return to Florence, the brand’s birthplace. “We need to become increasingly multichannel, in addition to traditional points of sale, we also invest in a new website of digital just Cavalli

Managed Internally just launched and from September Roberto Cavalli’s e-commerce will no longer trust farfach But it will be followed in the House. Our 8.7 million followers on social media demonstrate how appealing the brand is to different generations,” explains the CEO.

After closing the 2022 turnover at 84 million euros, Azzolari confirms the projections for the full year 2023 which should reach 120 million thanks to the growth of the different divisions. “For example, the menswear universe is a significant opportunity, but before we can develop it enough we need to focus on the Cavalli man, get to know him better, he definitely has the same fearless attitude as the women, but At the moment it is better to consolidate other segments”. designed to be worn at all times of the day without sacrificing Cavalli’s “unquestionable” style: “The luggage sector is also giving us great satisfaction, just imagine that some models of the ‘roar bag’ time -Sold out on time, our bags help establish the voice of Cavalli who prefers to go against the current rather than follow trends. As far as footwear is concerned, the ‘Le Petégoule’ slingbacks are enjoying success and we are about to launch a truly innovative sneaker.

In addition to prat-a-porter, Roberto Cavalli is inextricably linked with the red carpet, which is an essential showcase for him. Textile creations by Puglisi and is made entirely in-house: “Our haute couture is a serious, handcrafted but at the same time modern bespoke, this segment represents 4% of turnover and doubles year-on-year, with an entry price of around 25 thousand euros. Thanks to the dexterity of our atelier and the visibility guaranteed by the many celebrities who adore Cavalli, I am sure that couture will continue to satisfy us”, explains the manager, citing only a handful of stars owned by the label; Jennifer Lopez

, Taylor Swiftyoung people lizzo And flags Till then Michelle Obama,

Azzolari prefers not to focus on Just Cavalli but expects development for the soon-to-be-formed line as well in joint venture with Swingers International, Another indispensable asset for Cavalli is represented by licenses that cover approximately 10% of turnover, a galaxy that includes eyewear, developed with de rigo, perfumes and watches. Only the home line, which includes furniture, outdoor, textile and tableware collections developed with various partners, is worth 25% of the license. “From online through stores to pop-ups, Roberto Cavalli will be more visible and usable, our tour has just begun”, concluded Azzolari. In September, the brand will return to the catwalk at Palazzo Mezzanotte during Milano Moda Donna, unveiling the spring/summer 2024 proposals.