Krafton managed to release a new version of PUBG Mobile in India almost a year after it was blocked. The project is now called Battlegrounds Mobile India. It is already played by tens of millions of local users.
Anuj Tandon, head of investment and corporate development at Krafton in India and the MENA countries, shared the statistics on July 12.
- In 10 days since the release, Battlegrounds Mobile India has reached a DAU of 16 million users.
- During this time, 34 million players have registered in the game.
- The peak online project was 2.4 million users.
— Anuj Tandon (@Anuj_Tandon) July 12, 2021
Battlegrounds Mobile India was released in India on July 2nd. Shortly before its release, the game has collected over 20 million pre-registrations on Google Play. Such user interest is not surprising as PUBG Mobile has been one of the most popular mobile games in India. According to Newzoo, prior to last year’s blocking, the number of project downloads in the country exceeded 150 million.
Krafton had to make concessions to get PUBG Mobile back. The company not only took over the operation of the project (instead of Tencent) and renamed it Battlegrounds Mobile India, but also made a number of changes to the game itself. For example, the color of blood was changed to green, and users were periodically reminded of the unreality of gameplay events.