Beats teams up with LeBron James and Erling Haaland to launch ‘The King & The Viking’ ad campaign

The famous audio brand Beats has launched its latest advertising campaign “The King & The Viking”, co-created by NBA champion LeBron James and Premier League star Erling Haaland. This event demonstrates the power of music and also marks Harland’s official joining of the Beats family as a brand ambassador.

In the promo, both athletes face intense pressure to exceed expectations. Despite being in different worlds, their stories of perseverance complement each other perfectly. Inspired by family and legacy, Savannah James and Alfie Haaland share profound words of wisdom with their loved ones, urging them to overcome doubt and use stress as a catalyst for success.

Additionally, the James family’s legacy of Beats continues to grow with Savannah, Bryce and Zhuri James becoming part of the brand, marking the first ever family signing to Beats . LeBron James, a Beats ambassador since 2008, played a major role in shaping the brand’s ambassador program, while Bronny James made history in 2022, becoming his first High school athletes.

“I’m excited to join the Beats family, a brand that has long been a part of my pre-game routine as an athlete,” said Erling Haaland. “Family is important to me and this event and partnership really illustrates that.”

“Our partnership with our family has grown over the years, and it’s been a very special thing,” LeBron James said. “Being able to partner with them and a brand that has been a part of our lives since we embarked on this journey It is a blessing for me to perform on the same stage. “Family means everything to me! “

The event also showcased Beats’ new Studio line, with LeBron and Erling wearing Beats Studio Pro, and Savannah and Alfie wearing Beats Studio Buds+. For more information on product availability, please visit beatsbydre.com.