Beauty, Kylie Jenner, and Rihanna are the biggest influencers


They are Kylie Jenner and Rihanna on the top celebrity influencers in the beauty. Focus Group analyzed the impact of some of the 130-mark of the beauty of the material, using a panel of more than 25 social accounts for that you select on Facebook, Instagram, Twitter, YouTube, Weibo, for the period from January to may, in the year 2020. In addition to highlighting the different evolution of the activity and the social by geographic region (EMEA, Americas and APAC), and the category of the content creator (brand celebrity/influencer and media/journalist), the analysis includes a ranking of those who have been in the top 10 of the Celebrity and Influencer in the world of cosmetics, from January to may, in the year 2020.

According to the experts of the Focus Group, from January to may, a post that is dedicated to cosmetics, has registered an average growth of 5 per cent. On average, over the period considered, the number of post has increased for all categories of users. For the tag, up to +10%, celebrity, and the influence of +5% and for the news media, and journalists, to +4 per cent).

As a fashion, and all of the luxury and cosmetics you are going through a period of unprecedented growth. However, thanks to what experts call the effect of ‘Mask-like’, having regard to the mandatory use of face masks for the face, and to give a greater attention to the health, the beauty of the show is the performance of the medium’s best. At the same time, the cosmetic companies have always focused a lot on Social Media over the last few months of self-isolation, had an effect on their activity on the social, offering even more opportunities.

In the ranking of the top 10 Celebrities and the Driver sees you first and foremost, the entrepreneur, Kylie Jenner, to be followed by the singer Rihanna and make-up artist Karen Sarahi Gonzalez. If, however, you have to consider the engagement in the midst of a post built in the period of monitoring, the first place to find a south Korean singer Jisoo, only the seventh in the general classification, in this case, it is followed by Rihanna and Kylie Jenner. If, instead, we have to consider the reach of the average post at the top of the salt, there are, followed by the Jenner, and Jisoo. The results highlight a deliberate strategy on the part of Kylie Jenner, who will publish the content of it is often devoted to the brand’s make-up and cosmetic products. In fact, the small one in the family, O this is also the main protagonist in the ranking of the top 3 in a post-organic, all-related, which is precisely the beauty of it’s lines. For a place in the top 3 in the sponsored post, however, we find it in the first place, the content, the singer is Becky G and h, while the second and the third are placed two posts of the entrepreneurial, digital, Chiara Ferragni.