because this is the new frontier of luxury

2023 is an important year for luggage industry. Now that the world has finally been able to turn its back on the pandemic, everyone has started traveling again, with many finding their old and dusty suitcases to go shopping. According to GlobeNewswire, the global luggage market is expected to reach the value of almost $70 billion in 2027from $31 billion in 2020. tourism industry and in the case of adventure tourism billionaires, the wealthiest clients seem to have shifted their focus away from designer bags, which were considered out of fashion compared to timeless elegance. quiet luxury, to suitcases, and fashion took notice. More and more people are traveling, and fewer and fewer can afford to travel comfortably, so the opportunity to invest in a very expensive suitcase has become a new way to flaunt your status quo. Rimova renowned German luxury luggage brand that creates suitcases costing thousands of dollars from aluminum and polycarbonate, as well as Gucci and Louis Vuitton

they seem to have started looking for ambassadors for their baggage lines. Just as logo bags, once a symbol of exclusivity, have become part of the wardrobe Generation Z and MillennialsEven luxury luggage is catching the attention of young people thanks to online creators and celebrities under 35.

The unprecedented sales numbers recorded in recent years by brands such as Louis Vuitton, Hermès and Gucci have allowed them to grow exponentially, paradoxically making them richer for consumers. less and less attractive. According to BoF, there are 2.6 million Louis Vuitton bags, 2 million Gucci bags and 50,000 Birkin and Kelly Hermès bags in existence today—a 37% increase since 2002. Problem exposure of big names on social networks, as on the streets of capitals – even in the form of fakes – they exhibited their products obviously affordablemotivating the wealthiest clients to search for a new exclusive object of desire to demonstrate their wealth. Rimov, a brand born 125 years ago in Germany and acquired by LVMH in 2016, answers exactly this need. Just a few years ago their suitcases remained relatively below decks compared to Hypebeast’s most adored logos, but today the silhouette of the silver suitcase looks also viral on TikTok

as well as his deceivers.

With the appointment of ambassadors such as Rose from Blackpink, Neymar, Design AND Lewis Hamiltonand thanks to collaborations with brands such as Tiffany, Moncler, Off-White™ AND Palace SkateboardsRimova discovers a customer base between Gen Z and Millennials and even becomes something of a memes in social networks. Victoria ParisNew York-based content creator with nearly 2 million followers on TikTok helped spark the hashtag #rimova to nearly 344.4 million views on the platform. Some of his videos were aimed at the brand rather than promoting it, but as we’ve learned lately, even a negative experience can help a brand if the story goes viral online. Likewise, Gucci relaunched its luggage line last year, opening its first dedicated boutique in Paris last December and launching a campaign The magic of travelWith Ryan Gosling, also focusing on attracting Gen Z influencers. Betting directly on characters such as Rihanna and about a new creative direction FarrellAlso Louis Vuitton In recent seasons, he has received more media attention for his trunks, presented in recent shows and in recent menswear campaigns in much more eccentric and colorful versions than the classic trunks with the logo of the French fashion house.

It’s becoming increasingly rare to see world-famous celebrities and musicians showcasing luxury suitcases. When Tyler the Creator

sometimes the artist posts on Instagram his collection of old-school suitcases, which includes classics like Louis Vuitton swim trunks and Gucci suitcases, as well as more sophisticated collaborations, including his own. Golf Le Fleur x Globe Trotter. Stay in the United States too Jaden Smith he seems to have become obsessed with luggage, launching the line just this summer Harper Collective, the luggage is partly made from recycled marine plastic. Are luggage lines the new skin care product? While waiting for the announcement of Rimova’s next collaboration, you can place your bets: Justin Bieber, Frank Ocean, Kylie Jenner or Travis Scott?