Beckham’s son Shaquille O’Neal and John Travolta endorse plant-based drink

Pulp Fiction would have been released the following year, but at that point John Travolta is already a legend to movie fans. It’s 1993 and America sees some of the biggest celebrities of the time – Elton John, Angelina Jolie, basketball star Shaquille O’Neal, soccer star David Beckham – battling it out with one of the most famous advertising campaigns of all time Are. And this got Milk? ,have you got milk?), created by the Goodbye Silverstein & Partners Agency: a quick, urgent phrase that has worked for over a decade. To promote the consumption of milk and dairy products in the States, a simple but effective image: white milk mustaches on the faces of stars, which over time have included everyone from Britney Spears to the Williams sisters, as well as fictional characters such as Are. Simpson and Batman.

got Milk? The 90s campaign redesigned by Denon

The commercial has been frequently filmed over the years, and in early 2023 it was remade in an ironic key to once again support the cow’s milk industry, but in this case with less satisfactory results. An advertisement for a fictional brand of “wooden” milk was given the face by actress Aubrey Plaza to joke about the trend of vegetable drinks becoming increasingly popular among consumers, especially in the States (where, among Otherwise, it is possible to use the word “milk” even for vegetarian products). A move that has raised hope, but which has angered many proponents of plant-based nutrition. now to reverse the rules of the game silk

line of vegetable drinks launched by Danone in the US, which Recreated famous ’93 ad calling on children of the stars to appeal Hero of the original version.

got Milk? Celebrity kids advertise again

got Milk? Yes, but vegetables. This could be the slogan of the campaign launched by Silk in February 2023, which once again uses the iconic milk moustache. But this time the heroes belong to a new generation, more aware and observant, and above all interested in vegetarian nutrition. ,It was time for us to join mainstream culture with this campaign“He has declared Olivia Sanchez, Danone’s plant-based beverage marketing manager in North America, who created the position in conjunction with creative agency The Orchard. Then there’s Amirah, Mearah, Mysel, Sharif and Shaheer O’Neal, whose mouths are smeared with milk, along with Ella Blu Travolta, Brooklyn Peltz Beckham, Gen Z youth intent on advertising Silk NextMilk, a drink that Promises to be richer and creamier, made with a blend of oats, soy and coconut and promoted to sound Who’s next?

Who’s next? According to Danone, all young people, “who experience food as part of their identity. With this campaign we wanted to embrace the next generation of consumers,