December is Kobe Bryant’s month, with reissues of his famous hits “Mamba” A line of sneakers that enters the market with Nike. It looks like this re-release idea will soon become a trend, as Philadelphia 76ers legend Allen Iverson will be making his mark in January. Iverson’s collaboration with Reebok in the late 1990s and early 2000s had a great impact on young players at the time. Well, the 2001 MVP would create that magic again. But this time, he got some guidance from his idol, Michael Jordan.
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While Jordan and Nike have given today’s NBA youth plenty of sneaker deals, most of their money comes from retro sneakers from Chicago Bulls legends. Reebok plans to stick with that plan, too.The multi-billion dollar sports company announces it will release Allen Iverson’s
‘Answer 3’ Again on January 19th. This time around, however, the colorway will be the original White/Black. This is going to be a product that is bound to steal the show on the market for one iconic reason.Reebok will be re-releasing Allen Iverson’s Answer 3 on January 19th in its original white/black design.
This is the first time the colorway has returned in retro style since its debut in 1999. pic.twitter.com/rsCtrxjR4c
— Nick DePaula (@NickDePaula) January 7, 2024
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Remember Game 1 of the 2001 NBA Finals? Iverson had a stellar performance against the Lakers’ lethal duo of Kobe Bryant and Shaq, scoring 48 points and dishing out six assists.Let’s not forget what he was wearing ‘Answer 3’ for this game. This shoe was last released in 1999. Taking all of this into consideration, Reebok has a lot of room for business.
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Shaq and AI are the two superstars signed by Rebook. Their shoe deal has since failed to make an impact. Well, you don’t always have to bring new shoes. You can also remind fans of some iconic designs. As basketball president, Shaquille O’Neal plans to do just that. I shared in an interview, “I said ‘Jordan doesn’t do new stuff’. “Jordan is still selling old stuff.” With artificial intelligence becoming VP, it looks like Reebok may be regaining its market position. Regardless, there’s still a long way to go.
Previously in November, the company released another design of the “Answer 3s” in a white/red color scheme. It launches on November 10th for $140. This is something Michael Jordan has been doing with Nike for decades. The re-release trend is indeed a powerful one!
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