Birkenstock, Barbie loves comfy sandals too

Pon the streets, in the shops, on the podium: it pink mania. And if movie With Margot Robbie now in the theaters he separates the audience, it seems that everyone agrees on the outfit. Among mini dresses and pink jeans, mules in the style of the 90s and dizzying heels, they also look unexpected: comfortable Birkenstock sandals. Which, yes, people like too Barbie.

Suits worn on set, like advertising tour, during which the actress wore several items recreated after the iconic doll clothes, they go to school. And they stimulate sales of the German brand, which is even preparing a listing on the stock exchange.

Barbie’s Favorite Birkenstock Sandals

But what exactly are Barbie’s favorite Birkenstock sandals? The most classic: model Arizonathe epitome of ugly chic that appears in Ben in the movie two scenes.

Without going into details to avoid spoilersin the presence Weird Barbie (Kate McKinnon) Stereotypical Barbie (Margot Robbie) is forced to choose whether to wear a pair of pink pumps or Birkenstocks. Arizona in brown suede, with cork sole and characteristic buckles.

A life of perfection or the real world? A choice that echoes that of a cult film matrix (1999), in which the protagonist Neo has to choose between the red and blue pills, is more important than ever.

Everyone wants them Arizona Rose

The same Birkenstock sandals also make a comeback in Barbie’s final scenes, this time in a glamorous version in rose pink suede, clearly inspired by Barbicor. Two symbolic cameos who changed Birkenstocks Arizona in the most sought-after sandals of summer 2023: only a week before the release in the US, online shopping platform experts Sheet they recorded 110% increase searches.

And Birkenstock takes off in the stock market

Not just a very successful product placement. The success of the film is not limited to sales: according to Bloomberg

the L. Catterton fund, which controls the shoe brand, plans to go public in early September with a public offer of $8 billion. Barbie is the latest fan of practical sandals., again in the spotlight for several seasons. And if you even like the brand Valentino, Hermes, Chanel, Prada imitating the style of footwear in its collections, Birkenstock’s sales grew by 29% in the last year alone.

In short: it’s better to immediately grab a pair of doll shoes – pink, obviously, as in the latest collection. Birkenstocks 1774 – before the brand raises pricesScheduled. At worst, there is always action. But the pleasure of wearing a pair of comfortable, cheap and trendy sandals… that’s for sure. Barbie word…

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