TikTok’s black content creators have gone on strike and refused to record videos for the platform in the wake of the release of the song ‘Thot Shit’. One way to publicize rapper Megan Thee Stallion’s new song is to release it. sharing on social media profiles a publication in which the background song sounds. Black creators have refused to do a dance for the theme and have instead started a digital hiat.
The hashtag #BlackTikTokStrike has been viewed since June more than 6.5 million times on TikTok and has become trending on Twitter. The reason for this strike is because black creators claim that white influencers use their work to take economic and personal benefits.
Although they have not given names, they maintain that, “even in the spaces we have managed to create for ourselves, The people [no negra] infiltrates violently and occupies them without respecting the architects who built them,” he said in an interview with the BBC Erick Louis, a black creator of TikTok who helped organize the strike.
Addison Rae on the Fallon Show
According to him, there are white TikTok users who use the app daily and support the strike like Rachel McKenzie: “Anyone who uses TikTok will tell you that young black creators choreograph the vast majority, if not all, of the dances that go viral,” the netizen said. She believes that “as a white woman, it is important to talk to those who continue to deny credit or trivialize matters like this.”
Although the break has been made known with Megan’s song Thee Stallion, the lack of credit to black creators is a previously reported problem. An example of this took place during Jimmy Fallon’s show, specifically, in which TikTok influencer Addison Rae, who is white, was invited.
Rae took the opportunity to perform numerous viral choreographies created by black dancers who were not mentioned or introduced. One of the moves Addison received many visits for was created by Jalaiah Harmon, a 14-year-old black TikToker from Atlanta.
While Rae earned more than 4 million euros with TikTok alone in 2020, Jalaiah earned around 32,000 euros: “I was excited and frustrated because I wasn’t tagged or given credit“, has confessed the true author of the choreography.