Blumarine and Heaven by Marc Jacobs have started a collaboration inspired by the student world. The capsule includes several pieces of Y2K style clothing, a mini shoulder bag and a belt with chain and charms.
The new collaboration for summer 2023 is a collaboration between Blumarine and Heaven by Marc Jacobs. A special capsule collection inspired by the 2000s with a super cool aesthetic. Founded in 1977 by Anna Molinari and her husband Gianpaolo Tarabini, the fashion brand is known for its feminine and romantic style. The nostalgic aura and Gen Z aesthetic are the hallmarks of the Heaven by Marc Jacobs line, which managed to win the hearts of the public.
Nicholas Brognano, creative director of Blumarine since 2019, he said he was thrilled with this collaboration. “I had a lot of fun creating this special collection that combines Blumarine and Heaven by Marc Jacobs. Each part of the capsule is a jewel and truly reflects today’s spirit, combining lightness and coolness in the most feminine and carefree way.”
Blumarine x Heaven by Marc Jacobs
The collection consists of 11 pieces of clothing, some in denim and others in hot bubblegum camouflage pink. Mini and maxi skirts, denim jacket, hoodie and cropped cardigan, tank top and black cartoon t-shirt. The capsule also includes a mini shoulder bag, a pink camo mini bag and a black belt with metal chain and charms.
A snapshot campaign was created to launch the collection Petra Collins and style from Lot Volkov. The campaign is set in high school and evokes genuine youthful energy.
“In my teens and college years, I fell in love with the Blumarine brand and aesthetic. For me it was the pinnacle of feminine and ambitious fashion. I remember longing for the Blumarine commercial. There was something very strong about the way the brand represented women, and I was immediately moved by these images. There are so many parallels between Blumarine and Marc Jacobs then and now. I think this partnership makes sense for both of us.”
These are the words of Ava Nirui, Creative Director of Heaven by Marc Jacobs. The collection is already available for purchase on the websites of both brands.