Bryce James and Strive For Greatness teammates star in Nike LeBron XXI commercial

LeBron James Being able to work with my son, brownie, in a number of endorsement deals last year.reborn in University of Southern California working with his father drei’s beat Advertise and sign with Nike.

Now LeBron James’ youngest son is getting into action, too.

Bryce James and his four Continuous self-improvement AAU teammates filming commercials for new products LeBron XXI. The ad, released on Instagram on Thursday night, features athletes jumping in the air while featuring “Akoya” sneakers, which pay homage to the shape and reflective properties of Akoya pearls.

Braden Burris, Jayden Alexander, Bryce Cofield and Elzie Harrington Appears next to the youngest James in the commercial. The five players, all high-profile basketball recruits from California’s 2025 class, are able to star in commercials thanks to the Golden State allowing high school athletes to monetize their publicity rights. It’s unclear if the five were compensated, but they each posted the ad on their own Instagram Stories.

“Look at my kids,” LeBron James posted on Instagram.

The Nike Basketball Instagram page has more than 38,000 likes, providing plenty of publicity for budding youth basketball players. This is an unprecedented initiative in the marketing world, involving five high school athletes.

While each played for a different high school program in the greater Los Angeles area, they were all on the same AAU team – in pursuit of greatness. Group stage 16U EYBL circuit This summer, debut peach jam and Las Vegas Big Time Contest.lebron james and Rajon Rondo Coached the team at the Peach Jam in July.

Nike’s 21st sneaker collaboration with the NBA star features a routing system paired with Zoom Air cushioning and a lightweight, low-profile design that provides athletes with agile mobility and explosiveness without creating too much the weight of.

LeBron James helps Nike partner with future stars

Bryce James is a four-star recruit in the Class of 2025 who transferred to Sherman Oaks (Calif.) Notre Dame for his junior season.He previously spent his first two years in high school at sierra canyon and his brother Brownie.The 6-foot-4, 160-pound shooting guard Krach Sports NIL representative last December. As the youngest son of LeBron James, he has strong brand appeal and 1.9 million social media followers. He is ranked No. 72 nationally in the Class of 2025 and has just begun the college recruiting process. He currently holds a public scholarship: Duquesne.

Burries is ranked in the top 30 of his class and has received awards from Duke,University of Southern California, UCLA and Texaswait. The 6-foot-4, 185-pound guard is a rising prospect. eleanor roosevelt Averaged over 20 points and 6 rebounds per game in EYBL games.

Harrington is another four-star recruit who is the No. 18 player in the 2025 class. Obtained admission notices from the University of California, Los Angeles (UCLA) and the University of Southern California (USC), Arizona

and Harvard University, he is one of the top shooting guards in the country.The 6-foot-4, 183-pounder averaged 13.2 points as a freshman at Bellflower (Calif.) saint john bosco During his freshman season. A year ago, he increased his scoring average to 15.5 points per game during his sophomore season.

Alexander and Cofield are just starting to see their recruiting warm up. Cofield is one of two rising prospects at Sierra Canyon and is rated a three-star recruit by On3.