BTS’s J-Hope in first campaign for Vuitton

Yesterday, seven of the world’s most loved Korean boys celebrated 10 years of career in Seoul. And J-Hope, one of the members of the famous K-pop group BTS, debuted as the face of Louis Vuitton in the new Kipple bag campaign

k-pop star j-hope, a member of bts, launched its first campaign for louis vuitton, Where he presented Keeple Bag. Yesterday in Seoul, BTS celebrated 10 years of career. Jung Kook, V, Jimin, Suga, Jin, RM and J-Hope The seven Asian golden-boys were the heroes of a special day, with many fans from around the world coming together to celebrate, Very influential in the field of fashion as well.

In fact, RM has collaborated with Bottega Veneta, with Jungkook recently hired as the new Calvin Klein global ambassador. Suga has collaborated with Valentino, Jimin with Tiffany and Dior, and V with Celine. In short, the phenomenon of the so-called “halyu” o “Korean Wave” Which has spread to Asia since the 1990s and then to the whole world, seems unstoppable. More and more fashion houses are choosing South Korean testimonials like Louis Vuitton with J-Hope of BTS. Or, like Gucci with Vuitton and Cruise 2024 with Pre-Fall 2023, they decide to bring their fashion shows to Seoul.

BTS’ J-Hope in Louis Vuitton Keepals campaign

BTS member J-Hope, 29, made his modeling debut for Louis Vuitton in his first Kipple bag campaign. In 2021, the French fashion house named the group’s seven boys as new global ambassadors, and in the summer of the same year, BTS participated in a fashion show that was a spin-off of the Louis Vuitton Men’s FW21-22 collection. Off Tha, at Art Bunker B39, a space of art and culture just outside Seoul, commissioned by the late creative director Virgil Abloh. The partnership with BTS then ended, as of last February, when J-Hope was personally named an ambassador of Louis Vuitton.

The Keepall Bag campaign marked the beginning of the collaboration. J-Hope showcased his skills as a dancer, performing dynamic poses wearing some Louis Vuitton suits. A light gray model, an anthracite gray and a burgundy one. On her feet, LV Trainer sneakers. The Keepall travel bag features the iconic Vuitton monogram print and comes in a sophisticated variety of colors: black, brown and deep purple.