The giant beer brand changed its image on Twitter for a rocket NFT that bears the image of Budweiser. Furthermore, he also bought two domains of Ethereum.
One of the most popular beer brands around the world is diving into the non-fungible token (NFT) craze.
The renowned beer Budweiser He changed his profile image on his official Twitter account in the US on Wednesday to that of a rocket designed by the NFT artist, Tom sachs. In the profile image you can currently see the piece “Life of the Party“, Which shows a rocket with the theme of the brand and which belongs to the collection ‘Tom Sachs Rocket Factory‘.
The makeover suggests that Budweiser has made its first investment in the NFT market for a sum of 8 ETH or USD $ 25,600, according to data from OpenSea. A spokesperson for Anheuser-Busch InBev, the beer company in charge of producing the brand, also confirmed to the outlet CoinDesk about the initiative.
Budweiser is taking its first steps in the NFT universe. We are excited to support Tom Sachs and his Rocket Factory project and join this amazing community.
Budweiser buys NFT and Ethereum domains
Public information about the purchase of the token suggests that it is not the first foray of Budweiser in the NFT space. The same address that owns the rocket also maintains 13 other digital collectibles, although none related to the theme of beer.
Even more interesting is that the brand has its own domains Ethereum whose names refer to beer. According to market data from NFT OpenSea, the same address that owns the rocket had also recently bought the ENS domain “beer.eth“For 30 ETH, or nearly $ 100,000, and the domain”beyondbeer.eth”.
ENS stands for Ethereum Name Service, aThe application allows anyone to register a custom website or wallet name on the network Ethereum. Similar to how domain names can be purchased and sold on Internet, ENS domains can also be traded as NFT.
Yes OK Budweiser did not officially announce the purchase of NFT, the official Twitter account posted three rocket emojis shortly after the news about the company’s investment spread. The account of Tom Sachs Rocket Factory also celebrated and welcomed beer to the crypto art space.
Welcome to the party ???????? https://t.co/uSh51Vyr41
– Tom Sachs: Rocket Factory (@tsrocketfactory) August 25, 2021
In accordance with CoinDesk, the news about the purchase of NFT by Budweiser comes shortly after the company first made its interest in collectibles known. In an interview last month, Richard Oppy, vice president of global brands at Anheuser-Busch InBev, previewed what brand is investing in a new NFT media store.
Oppy described the initiative as a “long-term trading game“And added that it was an opportunity for the brand to”go big“.
We don’t think this is just a fad. We believe this is going to change the way people think about their endorsement properties in the future.
NFTs are proving to be a success for brands
This isn’t the first time that the company behind the world’s most valuable beer brand – at $ 14 billion by 2020 – has made a move within the crypto industry. In 2019, Anheuser-Busch InBev made an investment in the startup Blockchain BanQu.
More recently, the company has already been testing the success of NFTs through its other beer brand. Stella Artois. According CoinDesk, in recent months, that brand has led various NFT charity auctions and has signed some notable projects, including a horse racing NFT digital auction via the horse racing platform ZED RUN based on Ethereum.
The news about the investment of Budweiser in NFT it appears the same week that the financial services giant Visa announce that I had bought a CryptoPunk for USD $ 150,000. Too Facebook announced Wednesday that it is analyzing digital collectibles for possible integration into its wallet. I did not see.
These are just a few of the latest big names to enter the growing NFT market. This year, these digital assets have proven to be quite a lucrative business. OpenSea, one of the most popular NFT trading platforms, is approaching a record $ 2 billion in trading volume over the past 30 days.
Sources: CoinDesk, CoinDesk, Twitter, OpenSea, file
Hannah Estefanía Pérez’s version / DailyBitcoin
Image from Unsplash