Chanel bets everything on Gen Z

As we already analyzed, luxury brands are slowly becoming the new target gen z,

New idols, and new celebrities, new movies, new trends move in a circular dance that starts and returns after the millennial generation, the majority of the population found on the main social networks and category disclosure channels. With an ever-increasing purchasing power and growing interest in social issues, as well as a special focus on what’s changing in the fashion ecosystem, they are the ideal place for new collections to take root.

ChannelIn the wind of renewal, has quickly grasped this change, and in its own way, not too soon, has also begun to expand its range of action, in order to avoid losing part of the public loyal to its heritage tiny

And to do this, he decided to act on several fronts.

First, it started brand ambassadoralways young and on the crest of a wave, like g dragonwhich already boasts a collaboration with Nike, e jenny Blackpink’s.

But there’s only one woman of the moment, and that too a Chanel testimonial, so much so that she takes it all in. home jewelry, a clue? Lately she always wears pink! let’s talk about margot robbieSeen at Chanel Cruise 23/24 wearing a gilet made of metal, leather and rhinestones.

Another move was to revolutionize the look of Bleu de Chanel, in a spot directed by Martin Scorsese. Timothée Chalamet Has become the new face of fragrance. Paranormal Testimonials has a very significant fan base, mainly born from Luca Guadagnino’s film in which she starred, and later from the masterpiece “dunein which he starred Zendaya, A real sex symbol, but above all a symbol of genderless fashion and style, far removed from any kind of stylistic characteristics and principles of masculinity, and therefore a spokesman for the renewal of the cinematographic and artistic panorama.

Other brand ambassadors also include Charlotte Casiraghi

, the second of three children of Carolina and Stefano Casiraghi of Monaco, who has been seen wearing, apparently, Chanel designer clothes on more than one occasion, but who, most recently, made headlines at the Monaco Grand Prix. In that context, he showed off a T-shirt that basically rode the wave of the Y2K revival, but also brought with it classic stylistic elements of the French fashion house like pearls. The shirt in question reminded one of a stylish Chanel supercar in the background of the Monegasque coast, and literally drove social networks crazy, which voted it the T-shirt of the moment, and whose price skyrocketed.

Home Channel She did not stop there, and decided to work on stage costumes for the opening title “Jean du Barry” at the Cannes Film Festival, which marked the return of Johnny Depp to the big screen. Obviously the publicity was skyrocketing, and the garments chosen were recovered by Karl Lagerfeld from Chanel’s historical archives, making the workmanship extremely precious, as well as highly anticipated.

However, the real gimmick to win Gen Z over happened recently, and by extension, on the occasion of the Haute Couture fashion show in Paris, where the maison appeared among the ranks Kendrick Lamar

, who are not used to participating in this type of appointment. His Look Sent in excitement to social networks, with a bandana worn over a Cap, Tweed jacket, Pearl necklaceAnd jeans with monogram, apparently all branded channels. What really attracted her was her casual and effortless beauty, but above all genderless, as all her dresses were part of the women’s category.