spring/summer 2023 fashion trends
It’s called the Coastal Cowgirl and it’s the fashion trend that went viral on TikTok: Here are all the tips and must-haves to inspire western style during the summer of 2023.

Gel Jam hat, About You shirt by Emma Roberts, Gant vest, Mother shorts
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spring/summer 2023 fashion trends
The usual summer trends, from micro shorts to colored glasses, have got you tired and you are looking for something original and trendy that can really add a classy touch to your look. holidays 2023, you just have to browse TIC Toc To find a solution: The trend that’s been going down on the popular social platform over the past few weeks is inspired by cowgirl, So, green light to denim vests, shorts with suede details, leather camparos and wide-brimmed hats: To add a truly glamorous touch to your vacation you’ll have to stake everything on clothes that’ll transport you back to the Old West.
How the #CoastalCowgirl hashtag was born
If you open TikTok and type in the hashtag #CoastalCowgirl you’ll find yourself in a Western-inspired but ultra-feminine version of yourself.

shorts mom
Before the trend went viral on social media, there were several fashion houses that proposed Texan cowgirl clothing and accessories on the spring/summer 2023 catwalks, from Ralph Lauren to Stella McCartney, and now the trend has conquered stars and “normal” people alike. Beyoncé, Dua Lipa, Giulia Salemi, these are just some of the celebrities who have not resisted the allure of western hats, flared trousers, fringed waistcoats, big belts and become true cowgirls.
Cover-up for the summer of 2023: clothes to wear to the beach

Julia Salemi
Cowgirl Style Essentials
What to wear to follow the cowgirl-inspired TikTok trend? Flared trousers with animalistic details, skirts with flounces at the ankles, belts with conchos buckles, denim vests that make bikinis visible (or alternatively suede models with fringe), linen poplin crop tops, soft shoulder bags and gold jewelry with turquoise stones.

Capello Gel Jam
The two accessories that absolutely can’t be missing? Camperos leather shoes and Texan-style hats. Of course, to be the perfect cowgirl, you also need to flaunt a flawless tan and natural makeup with just a few touches of brick red. So, at this point, all that’s left is to let your creativity run wild, sure of the fact that old west-inspired looks will be very popular.