Lancôme and the Louvre announce an unprecedented new collaboration in the name of beauty as living art. A campaign involving the release of a new makeup and skin care collection. A project inspired by nine sculpture masterpieces whose references include Zendaya, Aya Nakamura, Amanda Seyfried and He Kong.
Lancome and Museum Louvre they make one famous cooperation an unpublished work that creates a mixture of “living beauty” and art. Actually new countryside which announces a collection of makeup and skin care, uses a highly original design inspired by nine sculpture masterpieces and highlighting beauty. Reviews Zendaya, Aya Nakamura, Amanda Seyfried AND He Kong. This is a Christmas collection Lancome x Louvremade Lisa EldridgeGlobal Creative Director of Lancôme Makeup.
Lancôme and Louvre
The Louvre houses nine masterpieces from art history that inspired the launch campaign for Lancôme’s new collection. Among the main sculptures are Venus de Milo, Nike of Samothrace, Diana from Gabi, Nymph with scorpion, Venus of Arles AndSleeping hermaphrodite. This campaign is already being witnessed by well-known faces of the French brand in the cosmetics sector, each of whom is intended to represent “beauty as living art“. The campaign was signed by a famous fashion photographer. Sølve Sundsbø. The models are dressed in black and wear gold jewelry typical of goddesses. According to the site attract, Francoise LehmannLancôme brand president comments: “At Lancôme, beauty is art in motion. Beauty itself, as a personal ritual, is a means of self-expression and highlighting through codes or not codesconstantly evolving“.
“This is an unprecedented creative partnership with the Louvre – Lehmann continues – it is a cultural reflection of this belief and our mission of beauty at Lancôme. As we continue the dialogue between our 90-year-old French brand and the most iconic temple of art, we want to continue to build on our artistic heritage to open new horizons of beauty for modern women and celebrate the fact that beauty is an eternal movement.“. Also president and director of the Louvre. Lawrence de Carsannounced his enthusiasm for the new collaboration.
New interpretations of modern beauty
The project, as Laurence de Cars admitted, highlights the beauty present in the various collections of the Parisian museum. “A dialogue Between culture AND civilization that transcends time and geography. Campaign ambassadors such as the Venus de Milo, the Scorpio Nymph and Diana Gabi give us the opportunity to take iconic and inspiring classic images and compare and contrast them with modern images and icons. The history of art and beauty, the “creation” of beauty, the search for beauty are closely interconnected.“.
“Pop culture, the culture of moving images, advertising, social media and our everyday lives, often draws inspiration from these timeless images and ideas, sometimes very academic, sometimes very ancient.“. In this sense, the works of art presented in the Louvre are capable of providing a reading beauty standards and their transformation over time. And, as the director of the Louvre concludes, the new collaboration with Lancôme allows the museum to give a new interpretation modern beauty AND present.