Color trend: brown allure

For those who enjoy scanning the looks of fashion month shows, the trends of the season must be patiently identified and anticipated in order to formulate predictions that can be expected, sometimes even months in advance. And a more underground trend that seemed to emerge during several shows in Paris and Milan was “Total Grey”, In the midst of a very colorful season, nearly every collection that walked the runway featured one or more full-on gray looks. Breaking the well-known association between “grey” and “boredom,” this insistent look at gray seeks to find an alternative to the all-black that has now become the unofficial uniform of anyone working in mass fashion (in the past year, especially for models, the combo of a tank top and black cargo pants seems almost day) Harboring the freshness and infinite versatility of brown. With reasonable exceptions from less sartorial brands like ERL, 1017 Alyx 9SM and Botter, it was primarily gray suit

In its various color gradations from pearl gray to slate and anthracite to charcoal grey, which almost seems black. If in the past this type of suit had a very strong clerical taste, today it is blue and black suits that have a painful association with offices and desks. in fact, its existence at all easily old fashioned They made it an ideal field for experimentation, thus giving rise to variations and reinterpretations. But how to explain this apparent gray-mania?

More than a great beauty-philosophical choice, this bloom of gray is a nod to next season’s menswear smart business strategy, Indeed, we find ourselves in an era in which luxury brands offer customers entire “closets”: combinations and modular sets of clothing that are everyday enough to be purchased without much reflection or second thought and luxurious enough to justify their high price tag. Individual commercial products are more marketable if the end customer can easily integrate them into their own product watch rotational Whereas, on the contrary, an item with an excessive logo, meaning or loud sound can discourage buying because it cannot be linked with anything you already have. it’s about rendering The easiest possible option to buy a product, removing the possible doubts of those who, perhaps, in front of a certain garment will wonder how they can combine it or on what occasion to wear it. And the gray color is the quintessence of this concept because it is representative of a calm and neutral elegance that in its severity and monotony can show great adaptability and can be combined with everything. There is no aesthetic consideration or excellent collection here, but the cold logic of retail business: In principle, gray or blue apparel is to buy Easier to buy a product with crazy colors or graphics

Which may not be to the liking of the general public. However, this does not mean that clothing seen on the catwalk is common, but rather that gray can make even less common clothing more commercially digestible and so it seems to have become a favorite of various designers.

Another sign of the times which can be seen in the emerging gray trend even outside men’s clothing (with Jennifer Lawrence, Zendaya, Gabrielle Union, Hailey Bieber and, in January, even shocking pink’s champion, Margot Robbie), is the way in which luxury clients spend in an uncertain socio-economic context like 2023, in which wealth is increasingly divided. Speaking of neutral and understated voices tzr extensionWSGN urangu samba expert said: «As consumers continue to shop thoughtfully, colors featuring practicality, versatility and long-lasting appeal are in the foreground. Neutral colors are also gaining popularity due to their professionalism.

, While in the report on color trends for the next year by WSGN and them we read that «Representing practicality and dependability, this color is fundamental and basic with a utilitarian edge. As a timeless hue with long-lasting, inter-seasonal appeal, talk about balancing promoting and slimming, As if to say that in uncertain times we experiment less. Are gray days waiting for fashion?