Concert T-shirts are the budget items to take home (and wear) this summer

Concert T-shirts have won over VIPs and non-VIPs alike. With Camila Cabello’s sweatshirt era travel taylor swift rootsindy sledHere’s what you need to know.

If Reality Was TikTok And We Had To Give This Trend A Name, We’d Probably Be Talking About It Already music program. Corner or something like that. Singer or band t-shirts are certainly nothing new, we’ve seen them worn by all kinds of VIPs and personally purchased by concert and festival goers throughout their careers. If in recent years, however, it seems that these garments remain well-preserved in the wardrobe almost as if they were heirlooms, lately more and more celebrities are and do not choose to wear them for their daily outfits. . The answer to why concert merchandising is back probably lies in our need to tell ourselves and define our identityTwo extremely timely topics and a generation of children – too – obsessed with social media and therefore influenced by content that continually elevates personhood through storytelling of one’s own person. Concert T-shirts essentially tell us something before we do: Even without introducing ourselves, our interlocutors may have already understood who is one of our favorite singers and we are probably so passionate that we follow our favorite people on tour and even Also buy their gadgets. And what is this if not the innumerable confirmation that clothing is for all intents and purposes a strong communication tool? Able, among other things, to stop time at a precise moment, the day of the concert in question and, as a result, always arouse a pinch of nostalgia.

Among other stars, it was Camila Cabello recently, who showed off the sales taken at a concert: the singer and a friend were seen walking the streets of New York, wearing only sweatshirts era travel by taylor swift.

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Original indy sled

Concert t-shirts are also a manifestation of the spectacular y2k comeback (2000s) that has characterized fashion since the beginning of the last decade. To be precise, in this case we are talking about a subculture, a niche stylistic current that has been defined in retrospect as indie sleaze and which emerged mainly in the three-year period 2006–2008. was focused. It-girls of the time, from Kate Moss to Alexa Chung, were constantly photographed wearing T-shirts from most rock groups. In Alexa Chung’s case, among other things, it wasn’t a group she was merely a fan of, but her (former) boyfriend Alex Turner, the leader of the Arctic Monkeys. The difference in consumption with those years is subtle but significant: the T-shirts worn by these celebrities are not necessarily associated with a particular moment, such as a concert, a festival or a specific disco, but are often followed by their emulation. Style, give the impression of being a type of person, sure, but not necessarily a fan.

great designer and business

Concert merchandising usually has an affordable price, rarely exceeding 100 euros. However, this characteristic hasn’t stopped the great designers who over the decades have wanted to celebrate their favorite artists through the creation of t-shirts and unique pieces. it was one of the first Vivienne WestwoodIn the 1970s, the British designer created outfits for the Sex Pistols, which she later sold at her store on King’s Road in London. Even the link between Westwood and the Sex Pistols went beyond being a fan: In fact, at the time, the designer was in a relationship with Malcolm McLaren, the band’s manager.

An example in the world of pop and Made in Italy is instead the partnership between Paola & Chiara and Dolce & Gabbana: during the last Sanremo Festival, both wore a T-shirt (for sale today on the Dolce & Gabbana website Gabbana). Their names are inspired by the tank tops worn by Madonna to celebrate colleague and friend Britney Spears.

From now on anyone planning any sort of concert or celebration can’t forget to stop by the merchandising stand: being a fan (even of yourself) has never been so fashionable.

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