Cowboy-core is a popular trend among celebrities that has roots in the Far West

History of Cowboy Style: The Far West, Movies and Country Music

The origin of the cowboy style is very ancientThe “camperos” was born in the late 18th century with the invention of the boot. In the conquest of the far west, European soldiers encountered a wild and hostile nature, necessitating the use of more resistant clothing, characterized by coarser fabrics: thus the well-known “camperos” leather boots with toes Were. Bred to protect and facilitate movement on the saddle.

However, the real solidification of the genre occurs a few centuries later: between 1930 and 1960, with the spread of cinema, Western cinema in which stars are becoming popular icons, 1939 film John Ford “Red Shadow” The canon of the classic Western genre played by John Wayne paved the way for later ones such as “The Magnificent Seven” (1960), “The Good, the Bad and the Ugly” (1966) and “Butch Cassidy” (1969). Is. ) Who They contribute to the introduction of Western languages, landscapes and style into popular culture.

At the same time as Western cinema, the Folk singerwhich was born out of the union of American popular styles and sees its icon artists such as Elvis Presley and Johnny Cash.

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Fashion’s interpretation of the beauty code

Between music, cinema, and popular figures, the Western imagination becomes more and more consolidated, and with it the beauty codes identified with it. Suede jacket with fringe, slightly flared jeans, Camperos boots, wide-brimmed hat, belt with metal buckle and Aztec motifs These are some of the most distinctive elements of cowboy style that have been the subject of inspiration and reinterpretation for designers over time. In addition to evergreens, including wrangler and roy rogersMore recently a number of other brands have approached the Western style context: Olivier Rousteing in 2021 to celebrate the first 10 years at the creative helm of Balmain presented a Capsule inspired by the western world in collaboration with the Netflix film “The Harder They Fall” For which he also designed some costumes. also in the latest collection of Diesel with the creative direction of Glenn Martens we can see references to Western culture, this time in a more stylized key able to conquer Gen Z and reduce the population on social media. here, hashtag #cowboycore For some years, with other genre references such as “cottagecore” or “dark academia”, it has been in constant vogue, especially in the spring period in conjunction with the famous music festival. “Coachella” c

It is held annually in California.

The “Coastal Cowgirl” version of the Coachella festival.

CoachellaBorn in the late 90s with the intention of creating a music festival Dedicated to music of various genres and arts, promoting and launching not yet known artists around the world In recent years it has gained more and more fame thanks to the contribution of the fashion system and various influencers and celebrities which show increasingly sophisticated attire in each edition. a constant is definitely the dress-codeWhich has always remained faithful to its code, evolving from year to year: The micro-trend this year is to reinterpret the cowgirl style in a “coastal” key.

“Coastal cowgirl” usually involves the contamination of Western apparel such as camperos and belts with metal buckles (the real must-haves of Coachella festivities), with crochet tops or dresses, open shirts and the mind turning to fantasy. goes. California Coast.

The cowboy-core aesthetic in Beyoncé’s latest album “Renaissance.”

But the coastal interpretation of the Western look isn’t the only one that’s won over celebrities: Harry Styles His fans were with him after he wore a feathered cowboy hat during the Love On Tour last year. Too katy perry She was inspired by the style of country music with her patchwork denim dress completed by a cowboy hat. for his latest album “Renaissance” mega pop star Beyoncé appears on the cover in a crystal-covered cowboy hat, the Abbey Misbeen creation sold for $285 on her Etsy account. The young designer was approached by Beyoncé’s stylists to create one of her hats especially for the star, and has since received a huge influx of orders from people who want to replicate the queen bee’s look in style. Cowboys-core.