On Instagram, “CR7” leads the way, surpassing celebrities like Lionel Messi and Kylie Jenner.
The striker currently has 528 million followers.
Portuguese earn $1.6 million per sponsored post on Instagram.
Advertising is still a tool used by many brands to increase their visibility with the best creative campaigns on the market. An example is the cryptocurrency company Binance, which is working with Cristiano Ronaldo, using a lie detector in order to imitate his new campaign.
One of the most famous athletes on the market is the Portuguese Cristiano Ronaldo, who has become a brand not only on the football field but also off it.
His fame has allowed him to register a very solid personal brand in the market, and he is positioned as the only person in the world who has registered millions of followers on the Instagram social network, so they can be a good image of the brand.
It’s estimated that you can earn $1.6 million per sponsored publication on Instagram, bringing you over €40 million a year. Likewise, according to celebrity net worth, he has a cumulative fortune of $500 million, of which, thanks to his multi-million dollar contract, he is the highest paid soccer player in the world.
Cristiano Ronaldo and Binance
In order to attract the general public, especially football fans, Binance recently held an event featuring Cristiano Ronaldo.
In the ad campaign, Cristiano Ronaldo takes a lie detector test, promoted by the company, in which the famous Portuguese footballer simply answers “yes” to various questions related to his successful football career or “no”.
With this move, the company sought to innovate further in its work with the footballer, who decided to subject him to a lie detector test and surprised everyone with his answers.
On this basis, the brand highlighted how the test revealed interesting and unexpected answers to some of the questions asked by the football star, such as whether Sir Alex Ferguson is the best coach in history, whether he Any NFTs (Non-Fungible Tokens) or if he would trade all his Champions League medals for the World Cup trophy.
But the focus of the event was to highlight the collection of “The GOAT NFT” (the best NFT ever created), which represents a major milestone for the company and players in this world of technology created by athletes. .
Likewise, the brand launched its second operation in the second part of the collaboration between Cristiano and Binance, with the launch of NFTs “Gol 712” (nicknamed “El Cabeceador de Bala”) and “Ha Nacido una Estrella”.
Through this movement in the market, we can see how brands are increasingly collaborating with public figures, such as athletes and artists in various fields, to reach a new generation of audiences around the world.
Therefore, advertising has become an important department for any company wishing to promote and position a brand name and value in the global market.
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