Portuguese Cristiano Ronaldo has made a long list of investments through his earnings as a football player for Sporting Lisbon, Manchester United, Real Madrid, Juventus and Al Nasr, as well as from advertising campaigns or image rights.
Off the pitch, Cristiano has a portfolio that includes hotel chains bearing his name in the following cities Madrid, Lisbon and New Yorka hair transplant clinic, and even a bottled water brand, among many other businesses, have increased their salaries, They generate approximately 200 million euros in revenue annually.
“People who like Cristiano Ronaldo don’t have to hate Messi”
But now the striker is investing in a sport; but not exactly in football, which has brought him fame and fortune.
Padel is Ronaldo’s new bethe is part of a consortium that will develop and build a city in Portugal dedicated to the sport, a complex that will involve Invest 5 million euros It is expected to be completed in early 2025.
The “Paddle City” to be built in Oeiras, a suburb of Lisbon, will become a “reference point and place to visit” for the model in Portugal and “will help shape the training and team paths,” said the Portuguese Paddleboard Federation (FPP) ) explains Ricardo Oliveira, president.
The FPP president said the participation of the Cristiano and CR7 brands “adds extraordinary value to the National Padel” and that he hopes to “capitalize on the brands’ increasing investment in its development”.
In addition, he also emphasized Cristiano ‘is a role model for everyone’ He can also be a role model for cricketers as he believes, “There is no more dedicated and committed professional in world sports.”
“We are all aware of his popularity and the interest generated by all his actions and efforts,” he added.
Oliveira said Portugal’s Padel was “going through a great moment” even without the Portuguese star’s influence.
According to the federation, from 11 clubs and dozens of athletes that existed 11 years ago, there are now more than 300 teams, about 11,000 federation athletes and more than 250,000 practitioners.
He said that given this exponential growth, the complex “can make a decisive contribution to the development of the sport” as it will “centralize a series of fundamental processes”.
With the city of Padel, Oliveira concluded, “allowing more and more young athletes to take up the sport, because this is the only way to produce champions who can compete at the highest international level”.