- The Hermitage museum and Binance will jointly collaborate to sell art in NFT form.
- The collection of non-fungible tokens will feature works such as Leonardo Da Vinci’s Madonna Litta, Vincent van Gogh’s Lilac Bush, Giorgione’s Judith, Wassily Kandinsky’s Composition VI, and Claude Monet’s Montgeron Garden Corner.
It seems that this year the market for non-fungible tokens is unstoppable, and every time it manages to gain more followers as more institutions begin to turn their gaze towards them, attracted by their popularity.
This is the case of the known State Hermitage Museum, located in Saint Petersburg, Russia and the exchange house for crypto assets, Binance, who have announced that they will make a joint collaboration to sell art in NFT form.
Binance dabbles in classical art
The exchange plans to launch through its Binance NFT Marketplace, a series of NFTs from some of the most famous artists on the planet. To make that goal a reality, Binance decided to make a strategic move in an area that is not its strong suit, so it partnered with the State Hermitage Museum.
In this regard, the State Hermitage Museum announced this association long before Binance, specifically on July 26, 2021.
“The collection of non-expendable tokens will feature works such as Madonna Litta by Leonardo Da Vinci, Lilac Bush by Vincent van Gogh, Judith by Giorgione, Composition VI by Wassily Kandinsky and Montgeron’s Garden Corner by Claude Monet.”Said the museum last July.
Likewise, the museum’s curators pointed out that each and every one of the digital copies of these artistic pieces, has the signature of the current Director General of the State Hermitage, Mikhail Piotrovsky.
This signature is not fortuitous, since its objective is to establish and attest to the authenticity of the limited series of works, in addition to that in this way, he made sure to develop an independent work of art, thus giving it a unique uniqueness, within the blockchain. The digital archive also contains other distinctive elements of the Hermitage museum itself.
“The appearance of new technologies in the world, such as the blockchain, have allowed the opening of a new way of knowing, contemplating and commercializing the art market, having as a particularity the possibility that each piece has an element distinctive, and an indelible guarantee of ownership. This is an important stage in the development of the relationship between a person and money, a person and a thing.“Said the current director general of the Hermitage, Mikhail Borisovich Piotrovsky.
NFT art, object of desire
The growth of NFT items is more than evident, especially if we take a look at the amount of cash that some of them have raised in various auctions.
For example, the NFT “Everydays: The First 5000 DaysBy 39-year-old graphic designer Mike Winkelmann, better known as Beeple, is the most expensive NFT work ever sold, selling for $ 69.3 million.
Part of his successful career are his collaborations with great artists such as Justin Bieber or Nicki Minaj and with prominent companies such as Apple and Space X, in addition to having made iconic representations of some fictional characters such as Buzz Lightyear, Pikachu or Winnie the Pooh.
Another sale of this type of digital art is Cryptopunk # 7523, to which its current owner paid no less than $ 11.8 million in Ethereum (ETH).
The importance of the Hermitage
It should be said that this artistic center is the largest existing museum in the world so far, but not only its size is something remarkable, since inside it houses some of the best artistic works ever made by human hands.
Its origin dates back to the time of the Empress of Russia, Catherine the Great, since it was she who started the art collection that is kept on the walls of the museum, since 1764.
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