Daughter, 30, to take charge of Michael Jordan-led ‘women’s unit’ on Cloud 9 after WNBA champions strike ‘game-changing’ deal

Although basketball is largely a male-dominated sport, women’s teams are quickly catching up. As the sport continues to reach new heights, major brands are starting to follow suit. Whether at the college or professional level, female basketball players from across the country continue to be a major draw. Due to this explosive popularity, brands are trying to capitalize on this, with Michael Jordan leading the charge.

His latest signing, a former WNBA champion, even found an outspoken supporter in Mike’s family.

Michael Jordan reveals his newest ‘family member’

Jordan Brand has long been one of the most innovative brands in its field. Even its origins were a stroke of genius from its parent company, Nike. While brand endorsements and deals were rare, they took a chance on a young college athlete named Michael Jordan. Today, that investment is approximately $5.2 billion. However, their USP remains the same. Whether it is 1983 or 2023, the brand is still one step ahead because of its attitude. The same philosophy was brought to the WNBA when the brand unveiled its latest signing. In a post from MJ himself, Stefanie Dolson was announced as the newest addition to Jordan Brand.

With a sweet message to boot,”Big dreams, big energy, big things are about to happen. The dominant center adds the title of member of the Jordan family to her star-studded resume. ” The signing caught the attention of Jordan’s daughter Jasmine.

Jasmine, 30, took over the family business and became an important reason for Jordan Brand to enter the WNBA.

In addition, she serves as a field representative for the Sports Marketing department team. Dolson’s announcement has the 30-year-old excited. In her IG Story, she wrote: “Game changer…we’re just getting started, mama! Let’s coo! ! ”

Getting a bona fide star from New York’s best sports team is certainly a chink in the brand’s armor.

Jordan’s latest investment – ​​Stefanie Dolson

The two-time All-Star quickly became one of the top players in the entire WNBA.

A dominant center, Dolson also excelled at the collegiate level. Although she won back-to-back NCAA championships in 2013 and ’14, her performance in the WNBA was outstanding. Since then, she has become a staple in the league, even lifting a WNBA championship trophy with the Chicago Sky.

Last year, she emerged as a standout acquisition for the New York Liberty. The latest news adds to an already impressive resume as his side take a 2-1 lead.

As Jordan Brand continues its acquisition of the WNBA, Stefanie Dolson will likely become the team’s primary spokesperson.

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