David Yurman, one of America’s most important luxury jewelry brands, launches his first men’s fine jewelry collection, aptly named “The Vault.” Even more exciting is the brand’s new global ambassador, talented actor and director Michael B. Jordan. This article delves into the details of this big announcement, explores the creative vision behind “The Vault,” and dives into what makes this series truly unique.
Through strategic cooperation, David Yurman selects Michael B. Jordan as the spokesperson for “The Vault” series. Jordan’s artistry and elegance fit perfectly with the brand’s spirit of curiosity and innovation. His involvement means the collection is significant in redefining men’s jewellery.
Directed and photographed by renowned Los Angeles artist Tyler Mitchell and designed by Jason Bolden, “The Vault” tells a captivating story of architecture through creativity. Michael B. Jordan expresses the essence of individuality and uniqueness that is at the heart of this campaign. The collaboration between David Yurman and Jordan aimed to create something universal, classic and reimagined.
With more than 20 years of design innovation and engineering experience, David Yurman has set new standards in men’s jewelry. “The Vault” collection draws inspiration from architecture, mythology and nature. It contains 30 bold pieces, including necklaces, bracelets, rings and cufflinks. The designs incorporate the highest forms of jewelry making and art, and feature hand-selected gemstones selected for their rarity and exceptional quality. The use of pavé diamonds and custom cuts creates a dazzling landscape and seamless movement.
The creation of “The Vault” collection requires the expertise of master craftsmen, custom gem cutters, setters, hand engravers and engineers. David Yurman’s commitment to excellence is evident in the meticulous craftsmanship of each piece. Using state-of-the-art technology and alchemical techniques, Yurman has spent the past decade perfecting his art.
“The Vault” collection will be available exclusively at select David Yurman retail stores by appointment only. Meanwhile, the Spring 2024 event showcases not only “The Vault” but also the rest of David Yurman’s collections, sure to appeal to jewelry lovers. The campaign will launch on DavidYurman.com and all global social channels.
For more information about this groundbreaking collection and to explore the exquisite designs, visit David Yurman’s official website.
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