Fashion and cosmetics take up a third of the pastels on the list vertex five content creators around the world. Chiara Ferragni, Charli D’Amelio, Aimee Song or Huda Kattan are some of them. influencers in the list compiled by the magazine Forbesfor those who compete for fashion and cosmetics brands around the world.
According to a report from Influencer Marketing Hub, brands will demand $21 billion from creators in marketing in 2023, up from $1,600 million this year.
Of the five personalities that make up the list, spread across topics ranging from comedy to video games, The six authors on the list are positioned as having the greatest impact on the fashion and cosmetics sector.. All women.
By 2023, brands will request $21 billion for creator marketing.
One of the pioneers on the list is entrepreneur and content creator Chiara Ferragni. The Italian has 36 million subscribers and has used them up. blogThe Blond Sald, created in 2009 as a trampoline hacia la haute couture.. The entrepreneur collaborated with luxury companies such as Louis Vuitton, Gucci, Prada, Dior, Fendi or Ferragamo, while simultaneously creating her own brand of the same name. The company, operating under the management of Fenice, follows a pulse strategy in the international market.
Aimee Song has a total of thousands of followers. The entrepreneur, like Ferragni, belongs to the first generation influencers who are accustomed to modern trends to keep your followers on top. Song has worked with companies such as Revolve, Madewell or Gap, as well as luxury companies such as Tiffany and Burberry.
Chiara Ferragni was used in the “blog” The Blond Sald, founded in 2009, as a trampoline hacia la haute couture.
Ademas de las influencers With a long history, the D’Amelio sisters, at just 19 and 20 years old, have also made their mark in the fashion and cosmetics sector. Por su parte, With 213 million followers, Charli D’Amelio continues to be the top TikTok content creator for Gen Z.. The Connecticut native has worked for companies including Prada, cosmetics brand CeraVe and Skims, Kim Kardashian’s lingerie line. For its part, D’Amelio also presents its own line of Nicho Born Dreamer fragrances, which is distributed in the USA and Europe through multi-brand stores.
Asimism, there influencers He is also involved in the Social Tourist brand, co-financed by his lady Dixie D’Amelio, which launched a collaboration with Abercrombie&Fitch in 2021.. The goal of the collaboration is to make young people more aware of it among the public digitally.
Dixie D’Amelio has also positioned herself as one of them. vertex this is a list. With a smaller audience next to her mother, influencers reaches 91 million subscribers in total. D’Amelio, in turn, collaborated with companies such as Valentino, Burberry and Ralph Lauren, and in the spring of 2022 he launched his first collaboration with Puma. In addition, the entrepreneur also has her own shoe brand, D’Amelio Footwear, a manufacturing company of the D’Amelio Brands family.
Other de las influencers Among those who collaborated with heavy brands was Emma Chamberlain with 28 million followers. Chamberlain She was one of the pioneers who achieved success with Louis Vuitton.We will also have to collaborate with other companies, such as jewelry Cartier, cosmetics giant Lancôme and state-owned Levi’s.
Charli D’Amelio is working with Social Tourist, co-funded by her mother Dixie D’Amelio, who launched Abercrombie&Fitch in 2021.
Without rising from the United States, Content creator Addison Rae Easterling has a total of 142 million subscribers. Easterling launched a new perfume brand in September, the D’Amelio sisters learned.Addison Rae Fragance has also collaborated with groups such as Givenchy or lingerie brands such as Hanes.
Other de las it’s a girl From the panorama is Madison Beer, who has a total of 62 million subscribers. There influencers He has collaborated with companies such as Forever 21, Adidas or the cosmetics brand Nars.
One of the most trending niches on the list is skin care, where various high-profile personalities are positioned, such as the famous Alix Earle. There influencers He went on his travels with videos in which he talked about himself in front of the camera, and managed to attract more than a thousand subscribers..
One of the most relevant items on the list is skin care.
Currently influencers She has worked with cosmetic companies such as L’Oréal or Benefit Cosmetics. Like Earl, Monet McMichael has five thousand followers, drawn to his makeup-related content. The creator, a professional nurse, has collaborated with companies in the sector such as Mac Cosmetics or Fresh Beauty.
Israeli-American Huda Kattan is one of the few people associated with her own brand, the cosmetics company Huda Beauty, founded in 2010.. The brand is now sold in multi-brand stores such as Sephora or Harrods, with the highest turnover markets being Dubai and Los Angeles.
If you have one thing in common with ten fashion and cosmetics content creators, it’s that through your natural form of creating videos or your desire to follow trends in social circles, they have found the impulse to follow them. their followers enhance and maintain their current status.