Despite a multi-year deal with rival billionaire Michael Jordan, America’s favorite Snoop Dogg refuses to diminish Jordan’s adventurous spirit

Michael Jordan dominated the sneaker industry through his partnership with Nike. However, several other players in the market also aspire to reach the same level of success. While this confidence is admirable, we have yet to see a brand dominate the world quite like Jordan. With Snoop Dogg entering the market, fans thought he would be vying for the throne.

Surprisingly, Uncle Snoop didn’t want to smoke when he took on the behemoth that was Jordan. In a recent conversation with NBA veterans Stephen Jackson and Matt Barnes, the dog father discussed his new contract with the Skechers.

Snoopy said he understands who dominates the market and his place in the food chain. So when he signed a deal with Skechers, competing with Jordan wasn’t even on his mind. He said, “I respect his brand so much that I’d rather support it than compete with it or be in the same camp as it. I’m in a completely different crowd. N—a he’s been here forever. Like, no, he’s the best ever The greatest… I was a fan as a kid and a fan as I grew up.”. Snoop declared MJ the “GOAT” of the sneaker industry and said he respects everything MJ has done for the industry.

Doggfather said that the release of AIR last year also gave him some opportunities to work in this industry. So even though Snoop has now teamed up with a rival to launch his own line of shoes, he didn’t hesitate to give up the pole position to Jordan.

Snoop Dogg’s old friend Martha Stewart helped him close the deal

The 52-year-old said he initially encountered some resistance when he approached Skechers about the deal. To his surprise, the resistance came from within his own camp. He said, “Thanks to Martha Stewart because someone on my team blocked. I don’t want to say his name, but that person blocked me. But he blocked for the right reasons because he felt like Skechers and I didn’t connect.”

Questions about this collaboration are that the brand falls below the status of a dog parent.

However, as a seasoned business veteran, Snoop understood the potential of this new deal and decided to go through with it. He said, “I took Martha Stewart’s advice. She said, ‘Snoopy, you should choose Skechers because they don’t have anyone like you. “ Thanks to Martha, Skechers now has a superstar on its roster.

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