Adele Laundry brand returns to double-digit growth scoring +21% of revenue for the first 7 months of 2023an important result after the initial boom of 2018, achieved also thanks to cooperation with Dynamics, a leading Google partner. With over 12 years of experience specializing in digital strategies for e-commerce, agency Padua was selected by the brand at the end of 2022 to lead its growth path in the world of online sales.
Adele’s Laundry, a brand of Crespi Milano srl, was born in 2018 with the idea of transforming simple laundry into a fragrant feeling of freshness and positivity that can accompany people throughout the day. Since the beginning, the company has created quality products through research, research and a constant desire to improve its products. This has allowed us to build a strong community, which is also supported by the activities influencer marketing.
Initially, the brand focused on the exclusive sale of laundry perfumes, and subsequently, thanks to the reaction of consumers, over time it became possible to expand the catalog, gradually introducing into it new products related to the world of laundry, such as detergents, fabric softeners, but also care products home, such as scented candles, disinfectants and air fresheners.
Today there are more than 50 items in the catalog, all of them are made from excellent raw materials that can satisfy the needs of every consumer. Among the most popular e-commerce products are perfume sets and boxes, which offer consumers the opportunity to experiment with different scents and choose the perfect perfume for every moment of the day.
Thanks to cooperation with Dynamica, the brand managed further expansion of its marketwinning more and more new customers without forgetting the loyal community built over time.
The technical aspect and development of e-commerce is under the direction of the Milan agency. tunda, specializing in the development of e-commerce on the Magento platform for more than 15 years. They will guarantee technologically advanced and impeccable operating conditions at Adele’s Laundry.