EmiratesRefreshed by a new revolutionary pact with another giant of the skies, Etihadrecently revealed that her latest ad campaign and collaboration with the brand will star Penelope Cruz,
Academy Award-winning actress and philanthropist She’s already a fan of Emirates Brand E A frequent flier who has visited Dubai many times, In an exclusive behind-the-scenes footage shot aboard an Emirates-branded A380 aircraft, Cruise reveals his passion for Emirates and the positive association he has with the brand, saying that he is returning to Emirates after years of traveling with the airline. Thrilled to partner. On some of the most special journeys of his life.
Here at TFC we have told you many times how to travel on the Emirates A380
New TV commercials to air worldwide from June 2023, in both English and Penelope’s native language, Spanish. With a daring theme: ‘Travel isn’t just about the final destination, it’s also about how you get there’, Short Spot Cruises showcases a sampling of all the exclusive luxuries that Emirates First Class and Business Class offer customers experience the best they can when they fly. From enjoying generous portions of deluxe caviar to cheering on a live TV football match, to a craft drink in the A380 onboard lounge, to an indulgent shower above the clouds. Elsewhere, enjoy spacious seats in Emirates’ new Premium Economy Class.
Interact with Emirates in-flight staff in multiple languages and enjoy a wide variety of movies and content from Emirates’ award-winning inflight entertainment system ICE, displayed on a 32-inch Full HD LCD screen, the first in the aviation industry I am the biggest. , Cruise has also been filmed using individual temperature controls in his private first class suite, using custom-made binoculars to enjoy a birds-eye view, and lying in his bed on the stairs wearing Emirates Hydra-activated pyjamas. Sits down to rest, surrounded by what surrounds. An array of luxury amenities – ensuring your journey is luxurious from start to finish.
The all-new TV commercial was created and directed by two-time Academy Award-winning Hollywood director Robert StrombergWith 21 wins and 30 nominations for films, television series and commercials during his illustrious career.
Stromberg worked closely with the Emirates brand team to ensure the TV commercials conveyed the thoughtful luxury of the Fly Better experience, while maintaining Cruise’s cheeky sense of humour. Reputable production house Ridley Scott Associates also supported the award-winning creative studio Framestore for the series of television commercials and special effects.
Richard Billington, Senior Vice President of Brand and Advertising at Emirates, commented: “Emirates is about flying better, where the journey to the destination matters as much as the place itself. We care about every detail of the Emirates experience and We wanted an ambassador who reflected the Emirates brand – someone classy, elegant and modern with global appeal. Penelope was perfect.”
Following in the footsteps of other globally successful commercials such as Burj Girl, Jennifer Aniston in Emirates, and Gerry the Goose, Penelope Cruz to star in a series of commercials that will be aired globally on news television channelsFeatured on Emirates’ digital channels, with more joint activities to be announced over the next year.