Entrepreneur Serena Williams ventures into uncharted territory with cutting-edge female empowerment investment, her ‘boss’ business initiative

Serena Williams has a skill she’s perfected her entire life – playing tennis. She used this skill to maximize her potential and became unbeatable throughout her career over the years. In 2014, Americans learned that less than 2% of venture capital funding went to women. As a result, Serena also became a revolutionary in the business world. She founded Serena Ventures to advance women, and her capital firm invests in 54% of female founders. Serena’s company plans to reserve at least 25% of management positions for women. The 42-year-old aims to write big checks to women, especially “people who look like her.” As of March, the former world number one had invested in 64 companies, including Selena Gomez’s mental health startup Wonderminds. But now, it’s uncharted territory.

Venture capital firms do not limit themselves to specific categories. The recent acquisition of a $5.8 billion financial trading firm by a Serena Ventures-backed firm is proof that the American legend’s evolving vision is just inches away.

Serena Ventures-backed women’s empowerment organization acquires BFF

In October 2022, a media and entertainment brand emerged from NFT after raising $4.4 million in seed funding. The seed funding round includes investments from leading technology giants and Serena Ventures. Innovative brand “Boss Beauties (BB)” becomes a leading pioneer in integrating women into the Web3 space embedded in decentralized blockchain. They provide users with data access and ownership, ensuring maximum security.

Fast forward a year and Boss Beauties acquired Best Friend Finance (BFF) with the support of Serena. According to Forbes, BB founder and CEO Lisa Mayer shared: “We are excited to begin this chapter together as we intend to make an even greater impact in the media, entertainment, web3 and emerging technology sectors.” The Web3 market is growing rapidly and is expected to reach $53 billion by 2030.

According to the National Research Group, 54% of Americans have never heard of “Web3.” While 83% of U.S. consumers believe Web3 can improve their digital well-being, women make up only half of the cognitive group. As such, the Serena Ventures-backed ‘Boss’ brand is committed to empowering women financially.

In the male-dominated world of tech, BB and Serena Ventures aim to put women at the helm of Web3. BB is determined to use its resources to provide literary resources that ensure women compete equally in male-dominated fields. But how did BB find the gap and make large-scale relocations and acquisitions?

Serena Williams’ business decisions are tailored to educate global citizens

As a person of color, Serena knows what it feels like to be discriminated against and excluded. She also knows how to break glass ceilings. The 23-time Grand Slam champion’s every move broke tennis records and created new business standards. By investing in BB, the CEO of Serena Ventures has become a pioneer in making Gen Z women stand out.

In June 2023, Boss Beauties released a research report that surveyed 4,000 people, including Generation Z women and their parents. The report shows that 57% of Gen Z expressed interest in learning Web3 through reliable educational resources. Ten factors are provided to understand the reasons behind using Web3, with GenZ citing financial purposes as the main reason. As a result, BB acquired BFF, which was created to promote financial equity and allow citizens to experience the highest form of human dignity.

Technology is taking over the world, and the term “literacy” now includes technical and financial knowledge. Using Web3 helps Gen Z gain knowledge and become self-reliant from an early age. American Goat became the change she envisioned, and her legacy extends beyond tennis. Serena continues to transform lives, give people a voice, and make them a part of one of the fastest growing economies in the world.

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