ET is the only Italian company to have entered the International XR Metaverse Conference with “Purgatorio”.

ET is the only Italian company to have entered the International XR Metaverse Conference with “Purgatorio”.

at spaGenoa’s creative and digital industry The only Italian company to enter the eighth edition of the International XR-Metaverse ConferenceThe foremost world appointment focused on the study of Immersive Reality organized by the International Association of Immersive Technology Innovation – Iaiti. Las Vegas June 28-30,

Speaking on the topic Immersive Technologies on the 30th, Adele Magnelli, Alessandro Cavallaro and Federico BassoRespectively International Project Manager, Content Curator and Head of Video Production for ET, who will be presenting to a large international audience.The Divine Comedy VR: Purgatory, a profound journey, The short film in virtual reality based on the poem’s second canto was created by ET and distributed exclusively by Rai on Raiplay and Rai Cinema Channel, as Inferno’s first production.

The International XR Conference brings together the digital industry and academia for an active discussion on immersive technologies, focusing on recent developments in augmented reality (AR), virtual reality (VR), the metaverse and the application of AI in the creation of virtual reality. Blank space

Joining a panel of speakers from different countries, Adele Magnelli, Alessandro Cavallaro and Federico Basso will deepen the artistic motives that inspired the creation of the profound work, With a project that aims to change traditional approaches to literature and cultural heritage more generally through a new visual and narrative language.

The public is invited to immerse themselves in a setting faithful to the poet’s narration and the actors’ voices francesco pannofinoTo identify with Dante himself.

“Innovative aspect of the project – he said adele magnelli – associated on the one hand with faithful philological adherence to the poet’s poems, on the other hand with the use of technologies that are not only manifested in the likes of virtual reality, but also refer to post-production supported by computer graphics and artificial Are. intelligence. All this is aimed at a new attitude towards literature that broadens the boundaries of the enthusiast and enhances the taste of the fruits of the work. In fact, thanks to the solutions developed by Et, the production acquires an unprecedented cultural and didactic value that could lead to a new understanding of the cantica.

“In recent years – he announced for his part John VereschiCEO of Et Spa – The worlds of culture, entertainment and technology have undergone profound changes in the phases of production, creation and use. This has made it possible to take advantage of the latest technological achievements for a new dimension of audience presence and immersion, giving the audience the feeling of being “inside” the story being told, even with some complex and immediate access. Qualified material as such not even. Art, History and Literature. Augmented reality, virtual reality, artificial intelligence help to evoke unknown emotions and imagination in classic cinematic narrative. In fact, the experiences offered by virtual reality are expanding the traditional field of work of designers and directors towards new experimental horizons. The cinematographic language tout court is placed in a new context defined by a comprehensive storytelling.

Graphically, Purgatory appears in all its grandeur as a rocky mountain standing in the ocean, in the center of the Southern Hemisphere. Paying particular attention to the scientific value of the reconstruction of landscapes and images, the short film respects the correct translation of Dante’s original text while simultaneously presenting a new and creative visual interpretation of Purgatory based on a philological reading of the Tercets.

Focusing on the power of images as a communication medium, Adele Magnelli will explain the genesis of the project, and highlight how the dialogue between technology and creativity has been a pivotal factor in the development of deeper realities for ET. element. Through the creation of an omnipresent sense of presence, “The Divine Comedy VR” brings viewers closer to Dante’s work in a new way, offering a sensory journey into the world of Purgatory, up to the terrestrial paradise. On the other hand, ET’s proposal is not intended to present itself as a substitute for traditional reading or learning.but opening up new areas of experimentation and paving the way for the integration of cinematographic tradition with new modes of storytelling capable of combining physical immersion and deep emotional involvement.

how will he explain Adele Magnelli at the International XR-Metaverse ConferenceThere is a widespread opinion in the field of research on cultural heritage that the use of mixed reality, ie reality that allows the merging of real environments with virtual ones, has made it possible to redesign and unique the offer of services for learning Experience and Entertainment. The combination of advanced technology and innovative storytelling can, in fact, increase visitor attendance and participation. In Las Vegas, Adele Magnelli will bring to the attention of the American public a project that is not limited to renewing the experience of artistic and cultural participation, but also training.

Et Spa is a Sca Group company.

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