Steph and Jordan shaped the NBA in their own unique way. Jordan set a new standard of greatness with his signature high-flying dunks and traction. Curry, on the other hand, revolutionized the game with his long-range shooting and quick ball handling. Their storied past has been matched by the never-ending “GOAT” debate, making them major rivals among fans.
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But beyond their accomplishments on the field, both players also made a huge impact off the field. Especially in the booming sneaker industry.
“Mega-Nike” is Jordan’s contribution to the sports shoe market
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The sneaker market, worth $131.1 billion in 2021, has been a lucrative way for basketball players to expand their reach and build their brands. Jordan’s line of Air sneakers definitely stands out.
The Air Jordan brand revolutionized the sneaker industry. It played an important role in Nike’s transformation into a super brand. Today, it contributes significantly to Nike’s revenue, proving the enduring appeal of Jordan’s legacy.
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Curry admires MJ
Curry may look up to Jordan as a player, but he’s charting his own path when it comes to building a sneaker brand. In an interview, he shared insights into his approach to creating his “Under Armor” branded sneaker line.
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“Be true to yourself”, Curry said when asked what he learned from Jordan Brand. He emphasized that his brand is built around changing the game on and off the court.This mission is embodied in Curry’s slogan “Changing the game forever” This underscores his commitment to creating opportunity and uplifting people through his products and stories.
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Curry admitted Jordan set the bar high but expressed confidence that success will be defined in 2023. He said, “Obviously I’ve set the standard and you know what 2023 is going to look like. We’re trying to answer that call.”
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The most Googled NBA figure of 2023 isn’t LeBron James, Steph Curry, or even Michael Jordan, it’s the 6-foot All-Star
As he made clear, Michael Jordan’s influence shaped him. While fans try to pick among themselves in the “GOAT” debate, Curry still looks to Jordan as a role model and draws inspiration from his success. As Curry’s brand continues to grow, it’s only a matter of time before he aims to follow in Jordan’s footsteps and set the bar so high. He also became a billionaire.