Eye make-up: la vie en rose

Symbol of femininity par excellence, the love story between the color pink and the world of fashion has lasted for decades. From its bright and cheeky shade – shocking pink – invented by Elsa Schiaparelli to the last interpretation of Pierpaolo Piccioli for Valentine. So even beauty, despite the incursions of Gen Z Yellow, can only give in to the timeless charm of pink that has decreed the success of brands such as NARS and Charlotte Tilbury.

The «Orgasm» blush that promises a rosy and luminous complexion like after a night of passion, for spring is available in new products from the eye palette to the lip tints. “It’s a mix of its bold name and its universal shade that has made it so popular,” he said Francois Nars, founder and creative director of the brand. «Even grandmothers love Orgasm».

Playful and sensual is also the name of Charlotte Tilbury’s best seller, Pillow Talk, which she has just elected Bella Hadid

as the new muse of the brand (the model joins the timeless icon Kate Moss and to the actress Lily James). The new «Hypnotysing Pop Shot» eyeshadows offer an iridescent effect given by pigments based on diamond dust. «The application is very easy. A finger is enough for a result so flawless that it looks professional» Charlotte told Vogue Italy. Two colors: Pillow Talk Diamonds (a kaleidoscopic and iridescent pink) and Pillow Talk Ultra Violet (a multilayered purple capable of reflecting light for a crystal effect); both designed to highlight the iris.

Anastasia Beverly Hills, brand born from the entrepreneur Anastasia Soare – creator of the Golden Ratio Eyebrow Shaping Method to create perfect eyebrows – has instead debuted two palettes that play with all the shades of pink. «Nouveau Palette» with its intensified neutrals and pops of color promises an ethereal look for every day, while «Rose Metal» plays with a more glamorous approach through 12 shades ranging from matte to shimmer.

Path McGrath instead, she chooses to transcend the color spectrum with an expertly selected quintet of five celestial hues in three ultra-fluid finishes. Each refined powder eyeshadow glides on effortlessly, imparting opulent opacity in a single swipe, while creating luxuriously blended layers of multidimensional color.

The make-up line created by Ariana Grande – rem beauty – and distributed exclusively for Italy by Sephora offers instead a series of liquid eyeshadows with iridescent hues. From «Fembot», a pink with iridescent details to «Experiment», a metallic strawberry pink. The liquid gel formula with a smooth finish can be applied all over the eyelid or used as a liner, thanks to the soft applicator in the shape of a sharp teardrop.

Irreverent by nature, the Fenty Beauty by Rihanna could only give an extraordinary story of color. The Snap Shadows Mix&Match mini palettes contain rich and blendable colors in a rainbow of matte, shimmer and glitter shades.

The Huda Beauty palettes also explore all the shades of pink, divided by warm and cold tones as taught by color harmony, while Pixi is inspired by «Barbiecore» with a silky multi-purpose powder with a creamy texture suitable for eyes, lips and cheeks.

For a fun and colorful look, & Other Stories has added 13 new shades to its cream eyeshadows: «Midnight Dahlia» and «Splendid Chili» two shades on rosy copper and «Cerise Bliss» a lively fuchsia.

Finally, Too Faced certainly could not miss with its new palette «Pinker Times Ahead» with the scent of cotton candy. Super pigmented, the 14 multi-finish eyeshadows are divided into buttery matte shades, pearlescent flakes and ultra-shimmery metallics.