AMC Networks International has analyzed our cinematic habits. He concludes that we love sagas, love Steven Spielberg’s cinema and believe that ‘The Innocent Saints’ is the best film in our industry.
We Spaniards love to see Brad Pitt on screen, we have reproduced the saga Star Wars over and over again, we choose science fiction over other genres and weep – very comfortable – with Titanic. Here are some of the conclusions from the AMC Networks International study -one of the largest producers of thematic film channels with brands such as Canal Hollywood, AMC, SundanceTV, DARK, XTRM, Somos and Planet Horror. This survey conducted in May 2021 is based on responses from 1,515 interviews conducted with citizens aged between 16 and 70 across the country.
Its objective is to understand the relationship of Spaniards with cinema, or what is the same, to know the consumption habits, preferences and cinephile knowledge of different sectors of the population. A whole analysis of how we enjoy the seventh art throughout the different generations, from the Baby Boomer -between 53 and 70 years- to Generation Z – between 16 and 26 years.
Thus we discovered that most of society – 70% – consumes at least 5 films a month, although 25% usually enjoy more than 10 titles per month. When choosing what to see, 60% are carried away by the recommendations of friends and family, 43% by criticism in the media and 30% are guided by the awards received. What social networks or influencers say also influences, especially the range between 16 and 26 years, for which it is the second source of information.
What do we see in those 5 monthly movies? Mainly, science fiction and fantasy titles (19%), and sagas so it is not surprising that Star Wars, Harry Potter or The Lord of the Rings appear in the study as the favorites of the respondents. Also really like the thriller (18%) and action (17%). For those under 25, horror is their second favorite genre, something that the older ones do not agree with – only 10% opt for it.
We are a country where we love sagas. Once we fall in love with some characters we don’t let them go and, in the top 10 favorite movies of respondents, 6 franchises sneak in. The one at the top of the list is Star Wars, followed by Titanic, The Lord of the Rings, The Godfather, Harry Potter, Life is beautiful, The Avengers, Pretty Woman, What the Wind Took Away and Fast and Furious. It is worth noting the absence of genres such as war or western.
The Innocent Saints it leads the table if we talk about Spanish productions. Eight Basque surnames and thesis complete the Top 3. It is a trio of films that reflects the multiple views of the cinema of our country, from the poverty and atrocious social denunciation that mario Camus’ film portrays to the comedy of Emilio Martínez-Lázaro or the suspense of Amenábar’s debut film. Things vary from different generations to different generations.
The study has also analyzed which is the best film in cinema for each generation. Generation Z (16-26 years old) has a devotion to Harry Potter; Millennials (27-40 years old) choose Titanic as his favorite; Generation X (41-52) opts for Star Wars and The Lord of the Rings in a draw; while baby boomers (53-70) believe that The Godfather it’s the best film ever.
If we’re talking about the people who create our favorite movies, Steven Spielberg is the preferred director for 18% of the population. No surprisear, since we are talking about the father of E.T., shark, Indiana Jones, Jurassic Park, Schindler’s list and the list goes on. Below him, by far, are Pedro Almodóvar (9%) and Quentin Tarantino (7%). Another Spaniard occupies the Top 5: Alejandro Amenábar. Contrary to what it may seem, we know how to recognize the patriotic talent.
As for actors and actresses, the list is made up of big names in Hollywood: Brad Pitt, Robert de Niro, Julia Roberts, Will Smith, Meryl Streep, Johnny Depp, Leonardo DiCaprio, Antonio Banderas, Harrison Ford and Tom Cruise. Below, in 13th place, also appears Penelope Cruz who, along with Banderas, is the only Spanish on the list.
The lack of women among those chosen, both among the directors and among the performers, is striking. There is only one female director in the Top 25 and it is Isabel Coixet. This shows the lack of equality that has existed in the industry so far and, although the situation is changing, there is still a lot of work to be done. As for the top actors, there isn’t much more balance either. We found 2 actresses in the Top 10: Julia Roberts and Meryl Streep. In the top 13, it rises to four with Angelina Jolie and Penelope Cruz.
Finally, AMC Network International wanted to know what kind of movies make us cry, laugh and scare us. unanimously Titanic it is the one that makes all generations cry the most. In horror, classics and contemporary titles go hand in hand, how The Exorcist and It. As for comedy, we are going spanish humor, as shown by having chosen Eight Basque surnames or torrent.
Generation Z, different from the rest
AMC Networks International study highlights generational jump among Gen Z respondents and other age groups. While those over 25 usually agree on their answers, the youngest of the barometer choose different favorite genres, other types of source of information and bet, more than their elders, for the interpreters of Spain.
People between the ages of 16 and 26 are much more guided by the influencers and opinions they read on social media than other age groups. They also choose more the horror genre as their favorite over others such as action or thriller. On the other hand, they are the only ones to choose Spanish actors under the age of 35 as their favorites, placing Mario Casas and Blanca Suárez in the Top 13. This generation is strongly committed to the talent of our country, since it also chooses José Coronado.
If you have felt identified with that profile of a Spanish viewer who is a fan of science fiction, you can’t miss nuestra delivers 11 of Cinema to Point blank range where Alejandro G. Calvo review the best movies of the history of Science Fiction.