At the Milan-Off-White dinner at San Siro to celebrate the launch of the new collection, guests included Fedez and Lazza (now official partners of BOEM) and… Mia Khalifa.
Last hours at home Milan were very encouraged by the sponsors and cooperation: after a gala dinner organized at San Siro with Off white for the launch of a new collection, Milan also officially announced a partnership with BOEM, the Hard Seltzer drink from Lazza AND Fedez. In addition to several players, professionals and two Italian artists, last night at the San Siro dinner between Milan AND Off white there was also a former “adult” actress, and now an influencer and activist Mia Khalifa.
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Milan and Off-White: gala dinner at San Siro
Yesterday, with an official statement on its website, Milan he launched second collection in collaboration with your own Curator of style and culturestreetwear brand Off white. On this occasion, the club organized a dinner together with the brand and Vogue Italia to celebrate the occasion. The press release described the dinner as follows:
“To commemorate the collection, Off-White™ teamed up with Vogue Italia and renowned photographer Thibaut Greve to create a special campaign featuring AC Milan players Mike Maignan, Tijani Reynders, Davide Calabria, Raphael Lean and Ruben Loftus-Cheek. The goal of the campaign is to show the athleticism and at the same time individuality of its heroes, emphasizing the duality of versions on and off the field. And to celebrate the new season, Off-White will organize an innovative “Imaginary Dinner” with Vogue at the San Siro Stadium on September 21, 2023, to celebrate Fashion Week. This is the first dinner ever held on the AC Milan pitch and will precede the launch of the exclusive Off-White™ x AC Milan capsule collection, which will be available to fans from 22 September.“.
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Many guests and… a new partner?
Pictures published by football players on social networks and broadcast by the TV channel Sky Sport they testified a few minutes before dinner between Milan and Off-White: In addition to the campaign protagonists Maignan, Reynders, Calabria, Leao and Loftus-Chica, Samuel Chukwueze and Noah Okafor were also present at the San Siro. The atmosphere at the San Siro was quite memorable, with giant screens showing a video of the collection’s presentation (and published by Rafael Leao) and a large black “OFF” sign on the orange stands of the stadium. However, there was a lot of talk on social media about the “special” guest at last night’s dinner: former adult film actress Mia Khalifa. In fact, not everyone knows that, having abandoned her red-light career, Lebanese Sarah Jo Chamoun embarked on the path influential person in the world of sports and fashionis collaborating with Off-White on its latest jewelry line.”Sheitan“.
Last night at San Siro there were also two very important personalities of Italian music (and not only): Fedez AND Lazza. The reason for the presence of the two “colleagues” was officially announced this morning by Milan himself, who began a collaboration with the two artists’ hard seltzer drink, BOEM. Below is an excerpt from the club’s press release:
“Milan and BOEM, the 100% Italian hard seltzer created by the collaboration of Fedez, Lazza and Leonardo Maria Del Vecchio, are pleased to announce a new partnership that will see the new ready-to-drink drink become the official hard seltzer of the Rossoneri launching on 23 September for the match against Hellas Verona. The new partnership between the two brands marks an important union of Italian excellence in the world of drinks and sports and is the first collaboration with a football club for BOEM, which is associated with the Rossoneri, with the aim of continuing its journey to promote “Made in Italy” through the production of very strong seltzer drinks. High Quality. Thus, AC Milan and BOEM side by side embark on a new journey that goes beyond the football field and aims to use the qualities and values of the two brands to attract a young audience through a number of initiatives, including social campaigns with the participation of Fedez and Lazza, to which Milan players will join in to celebrate this collaboration.“.
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