Fendi presents the SS24 at its Tuscany factory

Different from the trend followed by other major international houses, fendi decided to put aside the search for dream places in order to devote himself to improving the places where the stylistic magic of the brand is formed in the strictest sense of the word. In particular, the Italian brand introduced its own spring-summer collection 24 last night, choosing it as the venue for the show new plant in Capanucci

in Tuscanyabout 40 minutes from Florence.

The thunderous bass of the techno-rhythm accompanied the entire fashion show, creating an emotional and acoustic engagement that set the stage for the presentation of the collection at the factory: clothing connected to the worldwork clothes represented most of the presentation, crouching in leather aprons with details such as measuring tape and tool belts, deluxe lab coats, patterned overalls, and oversized blazers paired with branded badges.

If the first part of the proposal was strongly inspired by the workwear of Fendi tailors, then the rest of the items expressed the traditional and essential stylistic sophistication

which the House has taught the public throughout its creative history, inserting leather jackets with front pockets, monogrammed fur coats, sleeveless mesh sweaters paired with oversized leather trousers and a huge range of sleeveless shirts.

As for the design of the coupe accessoriesFendi collaborated with a Japanese architect Kengo Kumawho experimented with natural materials to interpret iconic products such as the Baguette Soft Trunk and Peekaboo handbags.

At the end of the show, even the brand’s employees were able to show off as they followed the creative director down the runway. Silvia Venturini Fendi.