Ferragni and Xabi Lamé in the rankings

Creator. Influential people. Streamers. Vloggers. Whatever you call them, these social media influencers have the world of entertainment and advertising at their fingertips.

This year there are 50 participants in the second Top Creator rating Forbes they used their 2.6 billion combined subscribers to make more money $700 million: more than 20% more than 570 million in 2022. They’re not alone: ​​Companies will spend $21 billion on creator marketing in 2023, up from $1.6 billion, according to social media research firm Influencer Marketing Hub. seven years ago. “Audiences trust influencers more than they trust advertising,” says Erin Lanuti, chief innovation officer at advertising giant Omnicom Pr Group.

To rank the best creators, Forbes analyzed data on the income, number of subscribers, engagement levels and entrepreneurial activity of thousands of Internet personalities with the help of the marketing company Influential. The result: a list of 50 people who are using their massive following to change the world of media, marketing, entertainment and taste.

READ ALSO: Xabi Lame is the most popular TikToker of 2023 with over 160 million followers.

Rating of the 50 best creators

Below is a ranking of the top 50 creators according to Forbes.

1 | Jimmy Donaldson (MrBeast)

Earnings: $82 million
Total subscribers: 312 million.
Average engagement: 9.8%
Entrepreneurial score: 4
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2 | Olajide Olatunji (KSI)
Earnings: $24 million.
Total subscribers: 112 million.
Average engagement: 6.5%
Entrepreneurial score: 4
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3 | Jake Paul
Earnings: $34 million.
Total subscribers: 66 million
Average engagement: 1.6%
Entrepreneurial score: 4
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4 | Rhett and Link
Earnings: $35 million.
Total subscribers: 32 million.
Average engagement: 0.85%
Entrepreneurial score: 4
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5 | Charlie D’Amelio
Earnings: $23 million.
Total subscribers: 213 million.
Average engagement: 0.7%
Entrepreneurial score: 4
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6 | Logan Paul
Earnings: $21 million.
Total subscribers: 74 million.
Average engagement: 1.25%
Entrepreneurial score: 4
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7 | Elliot Tebele (F*ckJerry)
Earnings: $30 million.
Total subscribers: 17 million.
Average engagement: 1%
Entrepreneurial score: 4
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8 | Emma Chamberlain
Earnings: $20 million.
Total subscribers: 28 million.
Average engagement: 6.25%
Entrepreneurial score: 4
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9 | Matt Rife
Earnings: $25 million.
Total subscribers: 22 million.
Average engagement: 10.7%
Entrepreneurial score: 3
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10 | Brent Rivera
Profit: $17.5 million.
Total subscribers: 96 million
Average engagement: 11.25%
Entrepreneurial score: 3
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11 | Blades of Habane (Hubs)
Profit: $16.5 million.
Total subscribers: 244 million.
Average engagement: 0.85%
Entrepreneurial score: 4
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12 | Alexandra Cooper
Earnings: $20 million.
Total subscribers: 5 million
Average engagement: 14%
Entrepreneurial score: 4
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13 | Mark Edward Fischbach (Markiplier)
Earnings: $30 million.
Total subscribers: 68 million
Average engagement: 0.4%
Entrepreneurial score: 4
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14 | Sean McLaughlin (Jacksepticeye)
Earnings: $27 million.
Total subscribers: 26 million.
Average engagement: 0.6%
Entrepreneurial score: 4
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15 | Huda Kattan
Earnings: $13 million.
Total subscribers: 69 million.
Average engagement: 1.4%
Entrepreneurial score: 4
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16 | Preston Arsment (PrestonPlayz)
Earnings: $35 million.
Total subscribers: 26 million.
Average engagement: 0.26%
Entrepreneurial score: 2
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17 | Ryan Kaji
Earnings: $35 million.
Total subscribers: 36 million.
Average engagement: 0.75%
Entrepreneurial score: 3
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18 | Dixie D’Amelio
Profit: $11.5 million.
Total subscribers: 91 million
Average engagement: 0.4%
Entrepreneurial score: 4
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19 | Zach King
Earnings: $13 million.
Total subscribers: 125 million.
Average engagement: 8%
Entrepreneurial score: 2
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20 | Drew Desbord (Drusky)
Earnings: $10 million.
Total subscribers: 12 million.
Average engagement: 5.75%
Entrepreneurial score: 4
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21 | Chiara Ferragni
Earnings: $7 million.
Total subscribers: 36 million.
Average engagement: 1.5%
Entrepreneurial score: 4
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22 | Bailey Sarian
Earnings: $13 million.
Total subscribers: 13 million.
Average engagement: 0.5%
Entrepreneurial score: 3
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23 | Addison Rae Easterling
Earnings: $6 million.
Total subscribers: 142 million.
Average engagement: 0.8%
Entrepreneurial score: 3
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24 | Adam Waheed (Adam W.)
Earnings: $11 million.
Total subscribers: 38 million.
Average engagement: 1.5%
Entrepreneurial score: 2
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25 | Josh Richards
Earnings: $5 million.
Total subscribers: 34 million.
Average engagement: 1.6%
Entrepreneurial score: 3
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26 | Christina Najjar (Tinks)
Earnings: $7.5 million.
Total subscribers: 2 million
Average engagement: 42%
Entrepreneurial score: 4
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27 | Caitlin Siragusa (Amurant)
Earnings: $15 million.
Total subscribers: 12 million.
Average engagement: 0.5%
Entrepreneurial score: 2
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28 | Dani Austin Ramirez
Earnings: 12.5 million
Total subscribers: 2.7 million.
Average engagement: 4%
Entrepreneurial score: 3
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29 | Mark Robert
Earnings: $6 million.
Total subscribers: 29 million.
Average engagement: but 8%
Entrepreneurial score: 2
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30 | Dream
Earnings: $6 million.
Total subscribers: 47 million.
Average engagement: 3%
Entrepreneurial score: 2
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31 | Tyler Blevins (Ninja)
Earnings: $10 million.
Total subscribers: 71 million.
Average engagement: 0.3%
Entrepreneurial score: 2
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32 | Marques Brownlee
Earnings: $8.5 million.
Total subscribers: 29 million.
Average engagement: 1%
Entrepreneurial score: 2
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33 | Michael Le (Just Maiko)
Profit: $4.4 million.
Total subscribers: 56 million.
Average engagement: 10.5%
Entrepreneurial score: 2
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34 | Bella Poarch
Earnings: $3.3 million.
Total subscribers: 112 million.
Average engagement: 0.65%
Entrepreneurial score: 3
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35 | Nick DiGiovanni
Earnings: $4 million.
Total subscribers: 13 million.
Average engagement: 4%
Entrepreneurial score: 3
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36 | Mikayla Nogueira
Earnings: $7 million.
Total subscribers: 17 million.
Average engagement: 2.7%
Entrepreneurial score: 2
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37 | Brooke Monk
Earnings: $2 million.
Total subscribers: 36 million.
Average engagement: 12%
Entrepreneurial score: 3
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38 | Madison Beer
Profit: $2.75 million.
Total subscribers: 62 million.
Average engagement: 3.2%
Entrepreneurial score: 3
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39 | Nick Kolcheff (Nickmercs)
Profit: $11.5 million.
Total subscribers: 8 million
Average engagement: 0.25%
Entrepreneurial score: 3
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40 | Anthony Dawson (TooTurntTony)
Earnings: $2.9 million
Total subscribers: 25 million.
Average engagement: 2.6%
Entrepreneurial score: 3
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41 | Aimee Song
Profit: $4.7 million.
Total subscribers: 8 million
Average engagement: 0.75%
Entrepreneurial score: 3
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42 | Alix Earl
Earnings: $5 million.
Total subscribers: 8.5 million.
Average engagement: 7.2%
Entrepreneurial score: 2
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43 | Drew Afalo
Earnings: $2.9 million
Total subscribers: 9 million
Average engagement: 3.7%
Entrepreneurial score: 3
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44 | Kai Chenat
Profit: $4.7 million.
Total subscribers: 22 million.
Average engagement: 25.75%
Entrepreneurial score: 1
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45 | Alan Chikin Chow
Earnings: $1.6 million.
Total subscribers: 40 million.
Average engagement: 2%
Entrepreneurial score: 3
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46 | Vivian Yu
Earnings: $3 million.
Total subscribers: 2.5 million.
Average engagement: 1%
Entrepreneurial score: 3
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47 | Monet McMichael
Earnings: $4 million.
Total subscribers: 5 million
Average engagement: 13%
Entrepreneurial score: 1
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48 | Olivia Dunn
Earnings: $2.3 million.
Total subscribers: 12 million.
Average engagement: 5%
Entrepreneurial score: 2
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49 | Drea Okeke (Drea Knows Best)
Earnings: $1 million.
Total subscribers: 7 million
Average engagement: 1.15%
Entrepreneurial score: 3
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50 | Dylan Mulvaney
Earnings: $2 million.
Total subscribers: 12.5 million.
Average engagement: 7.5%
Entrepreneurial score: 1
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