In a recent interview, Warner Bros CEO David Zaslav explains what’s wrong with the fantasy sagas they produce!
There Warner Bros., one of the first production companies created in the history of cinema and creating true masterpieces, has a good reputation. In fact, he is the owner of the rights to some fantasy sagas highly acclaimed by both critics and fans, such as Harry Potter, Lord of the Rings and various films DC comics. However, the recent theatrical release of “Barbie“, Greta Gerwig’s film starring Margot Robbie and Ryan Gosling, has generated a lot of controversy, especially in terms of box office performance. The film, which also starred Dua Lipa and John Cena, actually broke all previous records, including the record of the last chapter of the fantasy saga born from the pen of JK Rowling, namely:Harry Potter and the Deathly Hallows, Part 2.“
It is for this reason that the CEO of Warner Bros. David Zaslavduring intervention in Goldman Sachs Communacopia and Technology Conference, expressed concern and more specifically stated that the company is underutilizing franchises such as Harry Potter, The Lord of the Rings and the DC Universe. Compared to one movie, the Barbie movie, alarm bells immediately ring.
CEO David Zaslav explains what’s wrong with Warner Bros’ fantasy sagas!
Thus, Warner Bros CEO David Zaslav explains his point of view in a recent interview:
“One of the other strengths of Warner Bros. is that they own some of the greatest intellectual property in the world, but for us the real problem is that at the moment our content, our great intellectual property – Harry Potter, DC, Lord of the Rings – has been underutilized . We believe this is very important content and has value for shareholders, value that will grow in the coming years with our new 10-year plans for DC and Harry Potter, as well as the new Lord of the Rings films.
CEO of Warner Bros, especially after the sudden closure of the film saga associated with the Harry Potter franchise.”fantastic beastsHe then tries to put his hands in the air, referring to James Gunn’s new DCU and the planned Harry Potter series, which has had huge buzz around the world, as well as the new Lord of the Rings films that have been announced. at the beginning of 2023.