from Barbie to… Wall Street

Crazy about Birkenstocks German sandals have been called “ugly but comfortable” for years.. The iconic shoe actually broke the heart of Barbie, the recently released movie about the iconic style queen doll.

Result? Online searches for the Arizona model increased by 110%. Last year alone, sales grew by 29%: turnover amounted to about 1.2 billion euros, and profit – 394 million.

Not only. It is reported by Il Sole 24 Ore, according to Bloomberg. the L. Catterton Foundation, at the helm of the German brand, would be ready to go public and launch an $8 billion public offering by the end of the summer.

According to Forbes, the estimate could even reach 10 billion. To complete a possible listing in the United States, L. Catterton will work with Goldman Sachs Group Inc. and JPMorgan Chase & Co.

Birkenstock success: Barbie and sandals

The Birkenstocks have recently appeared in films. Barbie, a film that, three weeks after its release in theaters, has already reached and exceeded one billion dollars. (1.03) worldwide, according to CNN, citing Warner Bros. official sources.

In the scene, Kate McKinnon, the “weird Barbie”, offers Barbie, played by actress Margot Robbie, a choice between German sandals and a pair of heels. It’s a “tribute” to another episode of The Matrix in which Morpheus (Laurence Fishburne) puts Neo (Keanu Reeves) at a crossroads: red or blue pill.

Sandals offered by Barbie in shades of Arizona brown., then reappear in another scene in the film, this time in pink. This type is also on the market: it is a powder pink suede version, and the price on the Internet varies from one hundred to one hundred and thirty euros depending on the materials.

Entrance to the Birkenstock Stock Exchange

Birkenstock is majority owned by L. Catterton, a fund created by Catterton, LVMH (the world’s largest luxury goods group) and Financière Agache, the family holding company of billionaire Bernard Arnault. The company was valued at $4.9 billion.brothers Christian and Alex Birkenstock retained their share.

Il Sole 24 Ore published an indiscretion reported by Bloomberg that the fund would have been ready launch a $8 billion public offering by the end of summer. To enter Wall Street, L. Catterton will work with Goldman Sachs Group Inc. and JPMorgan Chase & Co.

According to Forbes, the estimate could even reach 10 billion. Following the release of Barbie, online shopping platform Lyst reported that searches for Arizona model up 110%. Last year alone, Birkenstock’s sales grew by 29%, with a turnover of about 1.2 billion euros and a profit of 394 million.

History of the Birkenstocks

It dates from 1774. entry of Johann Adam Birkenstock as shoemaker in the church register of the city of Langen-Bergheimin Hesse (Germany). However, in 1896, master shoemaker Konrad Birkenstock and his two workshops in Frankfurt began manufacturing and selling flexible insoles. Shortly thereafter, Conrad began giving special lectures himself.

In the next century, the volume of business increased so much that it required daily production in day and night shifts. The production program includes the Blaues Fussbett insole.

With Karl Birkenstock, training courses also begin, while In 1963, the first sandals with a flexible insole, the Madrid gymnastic sandals, were launched on the market.laying the foundations of the modern industry of comfortable shoes.

In 1973, an electromechanical shoe-forming machine was developed, capable of continuously adjusting all the required dimensions in the required proportions on the basis of one model. Thus, Birkenstock is at the forefront worldwide..

The last years of the twentieth century also saw an emphasis on environmental commitment: environmentally friendly adhesives were used, and energy consumption in factories was reduced by more than 90 percent.

From Kate Moss to Steve Jobs, “reviews”

Labeled as “for monks” or “ugly but comfy,” Birkenstocks has also taken fashion to the next level with signature collaborations, including brands such as Valentino, Jil Sander, Dior, Manolo Blahnik and Proenza Schuler. Around 1990, the model was one of the first to wear them and showed them to the public. Kate Moss.

But the list of testimonials, volunteers and others is very long. Among supermodels, for example, Kendall Jenner arrived with a pair of Arizona for Milan Fashion Week. Among the Hollywood stars Gwyneth Paltrow, Leonardo DiCaprio

(also a fan of the Arizona model), Drew Barrymore (who prefers Habana coloring), Naomi Watts, Sienna Miller, Julianne Moore, Anne Hathaway.

Music? Paul McCartneybassist for the Beatles. It’s still: A pair of Steve Jobs Birkenstocks sold at Julien’s Auctions for a record $218,750., last year. “The cork and jute insole retains a footprint modeled after years of use,” the auction house’s website said in a presentation.

Birkenstocks would become a key part of Jobs’ wardrobe. Ex-girlfriend Chrisanne Brennan told the Washington Post that she wore them even in the winter: “The sandals were part of her simple side. They were his uniform.”