From fashion to stardom, where to go in the summer of 2023

mid August by the sea or in the mountains? Neither: the most favorite destination among the stars this year is Lake. Forget about the stereotype of a “quiet” place for families with children and retirees: the lake inspires peace and serenity, it’s true, but it’s also full of life: there are literal events, music festivals and fashion shows. In short, 2023 marks the revenge of the lakes. After all, a vacation on the lake has many advantages: it is relaxing by definition, it is a green and fresh place, also loved by those who suffer from the heat and crowded beaches. From north to south, our lakes are full of history, villas and villages to discover: even fashion has noticed this and has chosen the lakeshores of Northern Italy as a place for fashion shows and events.

Stars who spend their holidays on the lake

The pioneer was George Clooney who bought Villa Oleandra on Lake Como in 2002. The eighteenth-century residence regularly hosts a Hollywood actor, his wife Amal Clooney, and many of the couple’s VIP friends, but Lake Como’s real boom was caused by Claire Ferragni, a digital entrepreneur with a Midas touch. Together with husband Fedez bought a house with a pool and a view of the lake in Pognana Lario: the villa has become his “refuge” where he can enjoy moments of relaxation with family and friends. But the list goes on: Harry Styles was also photographed on Lake Bolsena

, in Upper Lazio. The pop star has a home in Tusia, where she spent her holidays at the end of her international tour.

Fashion rediscovers the charm of the lake

Even fashion has fallen in love with our lakes, contributing to their discovery in the world. Louise Vuitton presented the Cruise 2024 collection with a fashion show at Isola Bella, the pearl of the Borromean archipelago on Lake Maggiore. Also Jacquemus opened a seasonal boutique in Cernobbio, which will be open until October. The shores of the lake are approved as a new luxury destination: “Last year the best place for investors was Lake Como. he confirmed George BianchiMrics global business development during the meeting at the Sondrio Chamber of Commerce dedicated to Valtellina – in fact, it is the destination that has experienced the most significant price increase.“. Lake Garda is no different. The ambitious hospitality project opened last July with two restaurants Cape of feelings: On the Sunset AndTavern La Pergolaboth led by a young chef Francis Pavan.

Summer activities on Lake Como

If you’re looking for something special on August 15th, the historic residence Villa D’Este opens its doors: on the night of August 15th, it hosts a gala concert on the theme “Summer Passion” with dinner, fireworks and a DJ set. Otherwise, you can unlock all the secrets of the house by flipping through the book. VIlya d’Este.Legend of Lake Como (fresh out of print for Rizzoli): A journey through history, art and great personalities with texts by Helen Farrell and an introduction by stylist Lorenzo Riva.

If you want to enjoy the last taste of summer after returning from vacation before getting back to your routine, don’t miss out. Lake Sound Park (from 7 to 10 September) at the Ex-Galoppatoio of the Villa Erba in Cernobbio. Nostalgics will enjoy the evening Teenage dreama party dedicated to music, films and TV series of the 2000s. All that remains is to hit the road and enjoy the beautiful panorama of the Italian lakes.