From Kim Kardashian, Georgina Rodriguez hasta Yeri Mua, ¿famosas porque sí?

The term influencer is a word that has come into the digital age to refer to famous people because yes, those people who like their lifestyle have thousands of followers; even many tried to “influence” to start their own business, and were even forced to perform as singers or actors.

If one could judge the concept of Paris Hilton’s fame simply by her existence, since thanks to her name, the businesswoman was one of the most controversial personalities of the first decade of the 2000s, she could be seen at the best parties, awards, etc. pasarela; Indeed, Paris also served as a model.

But it should be noted that Paris Hilton, without complaining, constructed the prototype of “sociality” or that in those years without social circles, she was most looking for what is now called “influencer”.

Not only is Paris a pioneer in the “selfie” fashion, but he has also demonstrated that he can do much more with his name, as he has his own line of perfumes, fragrances and cosmetics, among other things. It was also typical for Paris to be introduced to the world of reality television, performing and music, with the latter having a major impact through the song Stars Are Blind.

After Paris, she brought with her Kim Kardashian, the star who practically redefined fame.

The family reality show Keeping Up with the Kardashians was the famous show’s first introduction to the world; However, thanks to the “sex tape”, which took it to other levels by its name, he became the most important figure in the world of entertainment.

Today her name is synonymous with success and success, she can not only be a television star and now “stream” for her friends in the new show The Kardashians, but also a business partner of one of the most important stores. skin care for women SKIMS, as well as keeping skin and perfume in check; without leaving aside our collaborations to be the spokesperson for brands such as Balenciaga.

Kim’s legacy is so great that her husbands have followed in her footsteps, Kourtney and Khloe Kardashian are also red society superstars. According to her mother, Kris Jenner has her own name and is one of the most beloved in the world.

But the student surpasses the teacher, even her younger sister Kylie Jenner has a makeup empire with a fortune reaching $700 million, at 26 years old she is a respected businesswoman, even if always yuzgada, may in different ways believe that his success is due to his surname.

https://www.instagram.com/kyliejenner/?img_index=1

On the other hand, Kendall Jenner tried to devote herself to modeling, where she first gained importance for brands such as Prada and Schiaparelli.

The Kardashians started the movement without thinking about it, after which they infected the stars with similar stories, where a coup or a viral video was practically placed on the map.

In some cases, they are included in social groups that create their own communities of fans as they subsequently become consumers of cosmetics, clothing and music.

The result probably comes from the idea that between fans and characters there is, well, whether it’s a movie star or a music star, it’s someone who is genuine in social circles, YouTube videos or reality TV.

Another example is Georgina Rodriguez, who became famous in the same place as soccer star Cristiano Ronaldo. His story was told in the documentary Yo Soya Georgina, which is streaming on Netflix. As a result of starting a family with Cristiano, his name became famous and he became a model and television personality.

https://www.instagram.com/georinagio/?img_index=1

On the other hand, she is a successful entrepreneur and debuted her clothing line OM by G in 2021.

In Mexico, there are similar and important cases such as Os and Kimberly Loaiza from Kenya, who are both influencers and content creators on YouTube. The number of followers that helped them start their own business as well as get started in the music industry. Kenya and Kim have thousands of streams on Spotify and YouTube, leading to hits like Bad Decisions and Devotion respectively; Likewise, they were able to travel throughout Mexico, meeting thousands of people in every city they visited.

Another concrete example is Las Perdidas, a trans-chic group from León, Guanajuato, who have dedicated themselves to creating content in social circles. They all started with Wendy Guevara and Paola Suarez, who became famous thanks to a video in 2017. But they have characters like Evelyn Hernandez, Grecia Monzon and Vanessa 4K, among others.

Wendy Guevara achieved great success in 2023 when she became the star of the reality show La Casa de los Famosos Mexico, making her story as the first trans girl to star in a program of this level in Mexico.

A more recent example is Yeri Mua, who, despite his controversy, has a large following on social media, with over 7 million followers on Instagram. She also entered the makeup industry by collaborating with Beauty Creations and has now made her music debut with great success with the song Chupón.

https://www.instagram.com/yerimua/?img_index=1

Nowadays there are many people in social circles who are called influencers, but very few of them can hold the influence of Kim Kardashian or Wendy Guevara, who have shown that they are burdened with caring for artistic talents, their magic is active. charisma and the art of making money. This is the Rey Midas of the Internet.