Recently Lebron James was in the news for a striking image in which he could be seen at the foot of the court, during the fifth game of the NBA Finals, enjoying some tequila and the bottle he ‘hid’ under his seat and to which he resorted from time to time while following the evolution of the clash between the Phoenix Suns of his friend Chris Paul and the Milwaukee Bucks of Giannis Antetokounmpo.
A not innocent gesture that only confirms that celebrities have bet strongly on the most well-known and representative drink of Mexico, making it their fetish drink and a very lucrative business in which lately are investing various personalities from the world of sports, film or music.
Lebron James is far from the first to succumb to the fashion of investing in the tequila business. In his case, like other NBA stars such as Anthony Davis and Draymond Green, he has opted for the Tequila Lobos 1707, drink of which he boasts whenever he has occasion in a calculated marketing move. But he’s not the only one.
Kendall Jenner she presented her 818 mark in May at a party attended by, among others, Kim Kardashian, Khloé Kardashian, Kylie Jenner, Hailey Baldwin, Kate Hudson and Katy Perry, and it’s sold out.
As if that were not enough Eva Longoria it is going to launch in August a new brand thus claiming its piece of the pie in a market that already has the presence of Dwayne Johnson (Tereman), George Clooney (Casamigos), Rita Ora (Prosperous), Nick Jonas (Villa One), Michael Jordan (Cincoro), Carlos Santana (Noble House), ACDC (Thunderstruck) or Justin Timberlake (Sauza 901).
It may be that the tequila bubble is close to exploding in light of the number of brands that are grouped in the market, but the truth is that we are facing one of the most fashionable spirits in recent times. It is a real phenomenon which has crossed the Atlantic and which is also settling in Europe.