From Mostra to National Truffle Exhibition, the event in Tifernat changes its name and logo after 43 years.

The new one bears the signature of the municipality. Truffle exhibition in Città di Castellowhich, 43 years later, changes its name and image, making an epochal turning point.

Debut National Exhibition of Fine White Truffles, from November 3 to November 5, 2023, the season will open in the historical center of Tifernate, marked by quality and innovation. This will be done with a name that emphasizes the importance of the event in the Italian panorama and the uniqueness of the trifola from Città di Castello and Altotevere, as well as a logo that pays tribute to the deep connection of the tasty tuber with this territory.

Developments – launched by a very young Monica Bellucci in the late 80s. in the iconic photo with a plate of trifola in the restaurant of the famous chef Pierluigi Manfroni – but during the important event it will be revised not only in name and image. rebranding operation

but also in essence and formula: the event days will actually reach fiveWhy weekend November 3-5, dedicated to the market exhibition, it will be preceded by – November 1st and 2nd – preview for the national and international press, which will be invited to get to know the white truffle of Città di Castello and the entire universe that revolves around it, from the quarrymen (an expression of a practice declared an intangible cultural heritage of humanity by UNESCO) to the companies that process it and export it throughout the world, right down to the chefs who make it taste irresistible.

On November 2, the king of trifola will appear on the tables of restaurants in the historical center of Tiferno.where gourmets will find themed menu suggested by professional chefs. “Understanding how much the white truffle defines the cultural and economic heritage of our territory, we focused on connecting with our land for a historical rebrandwith important ambitions and a desire to build an inclusive event

“, said the mayor. Luca Sekondi and Trade and Tourism Advisor Letitia Gerry at the morning press conference (September 4), which was also attended by the competent municipal manager Lucio Baldacci.

“Making an event a “National Exhibition” is not just a matter of name.: represents our ambitions to promote the “White Gold” of the Upper Tiber through an event that has been its symbol for more than 4 decades.“, administrators explained, emphasizing how “Even the mention of Bianco Pregiato in the new name responds to the desire to highlight not only the excellence of our trifola, but also its rarity and the unique experience it offers to those who appreciate it in the kitchen.”

On logo (in main photo) explained how the irregular but mostly spherical shape of the truffles, reminiscent of the idea of ​​a geoid, informed the design of the outer perimeter. Internal elements reminiscent of meridians and parallels were then introduced to emphasize the concept of the Earth, while the deformation of the internal lines was reminiscent of the cutting of precious stones or the delicacy of a Faberge egg to emphasize the intrinsic value of the truffle. and its unique character. At the end of the presentation, Sekondi and Gerry clarified that the 2023 edition will be entirely organized by the municipality.

and that the program will be presented in the coming weeks. Meanwhile, the “National Exhibition of Fine White Truffles” is already available on the new portal.