During the shows of the men’s collection spring-summer 2024. Pharrell Williamsdebuting his long-awaited collection as creative director of Louis Vuitton, released a statement saying that the skincare products of the models on the runway were signed by Humanrace, his brand founded in 2020, and that despite numerous activities – designer / pop music star / music producer – never neglected. “Besides,” he explains, Farrell“Humanrace serves to improve the quality of life. It is a brand that democratizes well-being. It is not like the others that promise. My products guarantee results, solutions and sensations. And sensations are important: we live in a world that is very necessary.
But if recall is a job that men have been doing since the days when Alain Delonby the pool, advertised for Sauvage by Dior, founding a skin care brand (or nail polish, as in the case of Harry Styles) is unprecedented. In fact, we are talking about delving into the merits of formulas, productions, visions. “Brad (Pitt, editor) is involved in all key decisions related to Le Domaine skincare. He plays an important role in the development of the brand’s design and philosophy (organic, cyclical, upcycling…). He loves to test the cosmetics we develop. and he is very attentive to the pleasantness of the textures and the effectiveness of the formulas,” he says. Mark Perrin, co-founder of the company. The brand, according to Perrin, is doing very well: “We have excellent reviews and a very high level of repeat orders.” Brad Pitt’s skincare purchases “55 percent are men and 45 percent women. Those who want to age well and are looking for clean, really effective cosmetics.” Good Weird, a hybrid make-up and cream brand, aims to be younger and more versatile. Evan Mockactor (Gossip), skateboarder and model, creative director: “Besides the products, I love the brand idea. Good Weird (“weird but in a positive way”, ed.) means to be bold, to flaunt oneself and not to obey. I’m excited to help redefine beauty standards for my generation,” she says. And in Italy? Fedez who released the nail polish capsule many years ago, Achilles Lauro makeup collection (Mulac), Alexander Gassman the fleeting appearance of Attimo Ferragamo and Rkomi for Paco Rabanne’s One Million, nothing new on the horizon.