Giacomo Giorgio, if his jewels could talk

That’s where Giacomo Giorgio attended to celebrate the new opening with friends of the brand: House of DoDo – from today the beating heart of the brand – is a place conceived as a home where, in addition to its loyal and always curious clientele, journalists and insiders will also be welcomed in a dedicated showroom.

At the ribbon cutting, which took place yesterday in Milan, the project immediately revealed that it was magnificent. In fact, the experience dedicated to DoDo jewels begins even before crossing the threshold: at the entrance door, you will find yourself in front of a nugget-shaped brass handle, a clear and tangible visual reference to one of the most iconic collections.

The new Milanese flagship store is spread over two floors, in a mix of enveloping and relaxing colors that amalgamate the shades of orange and strawberry pink between soft baby blue velvet sofas and décor elements. The experience is also made interactive from the outside, on whose facades three large LED walls project images that tell the world of DoDo.

The jewels are obviously the real protagonists, displayed in round and oval cases in wood and gold, and on shelves with colored nuggets. The brightness of the jewels is also visually recalled in the new House of DoDo, whose ground floor ceiling is a mosaic of mirror tiles that reflect light. An elegant but above all magical space, in which the choice of a jewel every time translates into emotion. And it is precisely about emotions, memories and life experiences that we spoke with the testimonial Giacomo Giorgio.

Giacomo, what is your relationship with jewels?

«I have a fairly simple relationship with jewels. I have been wearing them since I was a child, even my family used to give me bracelets and necklaces. A hallmark for me is the earring, which I have had since I was 13 and which I also often use on stage. I tend to like simple jewels, I don’t have any favorite materials, but it’s important that they have a special meaning rather than a material one».

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DoDo jewels are a bit like amulets to be worn at all times. As a good Neapolitan, are you also a bit superstitious?

“Just a little? I am hyper-superstitious! I have fixations that are very funny. In terms of jewels, I like the ones given away much more than the ones bought. Even more special is the link with those inherited, it means that someone very important has donated it to you. And even better if they are also jewels that bring good luck! I’m very superstitious on stage, for example I can’t change the sheets on which my jokes are written! I always have to use the same ones from the first to the last day of the set. In fact, I had to laminate them, otherwise they would have destroyed!».

One of DoDo’s values ​​is sharing: what are the emotions and experiences that you bring most from your professional life on set?

“I learn something every time I play a character. And if there’s one life experience that I’ve carried with me since I’ve been doing this job, it’s that you can’t win alone. It is the collective, it is the group that makes the difference. If the group is close-knit and everyone respects their part, then yes we go towards a single common goal and something beautiful like Sea Out. This is the greatest teaching of my work, I also try to apply it in my private life. I feel a bit like a small miracle, so I try never to forget it».

Another value, on the other hand, is authenticity: how do you manage to make your characters appear authentic?

«Admitted to having a talent, not even this would be enough to play characters that are always different from each other. The study, in my case of the Stanislavskij method, was fundamental for me to make the characters authentic. I use the same approach to all roles. And regardless of whether it’s a television series or a film, the important thing is to always seek the truth, in gestures and words. A great master said: “Even in a very bad film there can be a minute of cinema”. It is true”.

House of DoDo is also a home where you can express yourself with confidence and carefree: what helped you to achieve your self-confidence?

«There is no self-confidence (laughs, ed)! I believe that the actor’s craft is always uncertain, in the sense that each character is a test of oneself. We inevitably expose ourselves to everyone’s scrutiny. What helps me feel calm are many days of set, the greatest school that this profession can offer».

After Sea Out And SurvivorsWhat are your plans for the future?

«Diabolik 3 it was already released in the cinema, then I shot the series We are legend for Rai 2, which talks about kids who discover they have super powers. For the first time I played an ordinary character: I usually play extraordinary characters – like Ciro, the little super villain from Sea Out – but in We are legend I’m a very normal 18-year-old boy with an equally normal family, and on this tour I found it interesting to discover the extraordinary in the ordinary. At the moment I’m finishing shooting The Claps case, the Rai 1 series in which a true crime story is told, such as the murder of Elisa Claps, whose body was found seventeen years after her murder. I play one of Elisa’s two brothers, so it’s a role full of responsibility. It is a story that deserves to be told and that I hope will win the hearts of many people».

The opening of the new House of DoDo was celebrated not only with the cutting of the official ribbon, but also with a special party which brought together the testimonials Giacomo Giorgio, Alice Campello, Alice Maselli and Mikaela Neaze Silvia, as well as friends of the brand name. Among these, also Lazza: the finalist of Sanremo 2023 entertained the guests with a dedicated performance.

Let’s relive the best moments of the evening with the photos of the guests at the party of the new DoDo opening.