Giant Barbie appeared in the center of Dubai (VIDEO)

In the cinema right now you can find BarbieNew film Greta Gerving based on famous Mattel toys and starring Margot Robbie AND Ryan Gosling (here is our review). The film is a huge success: in just a week, its rental exceeded half a billion dollars worldwide. Part of the reason that led to such a great result, of course, lies in the massive and large-scale marketing campaign aimed at sponsoring the film.

To understand the magnitude of the phenomenon, it is enough to look at what happened to Dubai where is the giant barbie with the features Margot Robbie he appeared with his box in front of the monumental Burj Khalifa, the tallest skyscraper in the world with its 829.80 meters. As you can see from the video below, not only does the doll look exactly like the Australian actress, but it’s also programmed to pop out of its box every few minutes, assume its classic hand-on-hip pose, and return to its original position. dot. .

Barbie was sent Greta Gerwig who signed the script co-written with her husband and famous director Noah Baumbach. In addition to the aforementioned main characters, the film’s cast consists of Will Ferrell, Connor Swindells, Nicholas Coughlan, Emerald Fennell, Kate McKinnon, Michael Cera, America Ferrara, Kingsley Ben Adir, Rhea Perlman, Sharon Rooney, Ana Cruz Kane, Ritu Arya, Jamie Demetriou, Emma McKee, Dua Lipa, Issa Ray, Hari Nef, Alexandra Shipp, Sim Liu, Scott Evans, John Cena AND Nkuti Gatwa.

What do you think of this giant advertising gimmick?

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