Google adds delivery button to its searches and Google Maps

Image: Reproduction

In partnership with Rappi, Delivery Center, and Onyo, Google today announced the launch of a new delivery experience. According to the company, from now on, consumers who want to place their orders only need to access the search site or Google Maps and search for what they want. Thousands of restaurants are already part of the novelty, and, according to the giant, more ecosystem partners will arrive soon.

The company points out that just a few steps are enough to choose your favorite dish, check delivery or pick-up times, and finalize your purchase with Google Pay. Whenever an establishment is part of the catalog and delivers to the region where the customer is located, the “Place your order” button will appear – requiring only a few clicks afterward to complete the action.

“With Google login and payment, it is not necessary to enter your account details for the chosen service or your credit card information. Once the purchase is complete, you will receive an email with your order summary, details tracking and restaurant contact information, “he says.

Supply, demand, and need

Despite not specifying which ones, Google points out that the new feature is available in the latest versions of all major mobile and desktop browsers and that it enables the creation of new discovery channels to reach more customers.

“In this time of quarantine, ordering food for delivery at home or at work has become a super useful and essential resource for many people. In Brazil, Google searches for ‘ delivery ‘ reached a record in the first half of 2020 – a growth 62% compared to the same period last year “, he adds.

Finally, in an official statement, the company celebrates the launch: “We are very happy to support the local ecosystem, creating products and resources to make people’s lives easier and better.”