Gucci Chime, the gender equality initiative desired by Gucci, is ten years old and the numbers speak volumes of a truly global commitment to gender equality: this decade, the value of fundraising reached $21.5 million to positively impact the lives of 635,000 people Has gone. Girls and women around the world with over 500 projects in 92 countries in collaboration with 185 non-profit organizations.
The project was launched by Gucci along with co-founders Salma Hayek Pinault and Beyoncé Knowles-Carter on June 1, 2013, and in a decade the campaign has raised $21.5 million and supported more than 500 projects involving 635,000 women and girls worldwide. financed. The promotion of women has been the keynote of the initiatives promoted by Gucci Chime in recent years: each project is accompanied by organizations such as Equality Now, Global Fund for Women, Ms. Foundation for Women, Moms2Moms, UN Women, among others. Directed by women for women, especially women and girls belonging to indigenous communities, young feminists, women and girls with disabilities, trans women and genderqueer people, and other groups who have been marginalized for years.
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Gucci Chime was launched through The Sound of Change: Live, a worldwide concert that took place just ten years ago at London’s Twickenham Stadium: on stage, in addition to Beyoncé, Florence Welch, John There are also stars of the caliber of legend, Jennifer Lopez. One billion viewers followed the launch of the campaign and $3.9 million was raised for projects dedicated to girls and women around the world. A grand and musical debut for a project that hasn’t stopped over the years and is now celebrating its first decade with Seventh Art.
Indeed, Gucci Chime today launched a new series of videos directed by director Sharmeen Obaid-Chinoy, winner of two Academy Awards, starring Annie Lennox, Halle Bailey, Julia Roberts, Idris Elba, Alia Bhatt, Serena Williams, John Legend and brings Salma together. Hayek Pinault, co-founder of Gucci, chimes in to talk about gender equality as he sees it.
“Since we founded CHIME ten years ago, great strides have been made towards gender equality, but there is still a long way to go. It has been incredible for me to have had the opportunity to meet people from all over the world And I’ve been able to see firsthand the impact this campaign has had on so many people’s lives. I’m inspired and inspired by the number of people who want to lead change and I have so much hope for the future. It’s really something to tackle Worth fighting, now more than ever.”
CHIME co-founder Salma Hayek Pinault
Directed by Sharmeen Obaid Chinoy, a member of the Gucci Chime Advisory Board and a long-time collaborator, as well as an Academy Award-winning director, who created a series of 35 videos aimed at raising, uniting, and strengthening voices Designed for purpose. gender equality. In videos available for streaming on social channels and Gucci’s official YouTube account, artists, activists, organizers and supporters talk about gender equality from their personal perspectives and share thoughts, life experiences, anecdotes and hopes for the future. We do.
To soundtrack a video, freedom By Beyoncé – Rallying for Racial Equality: As part of a tribute campaign for the role the Gucci co-founder CHIME plays and continues to be a leading voice in promoting freedom and equality for all.
Among the protagonists of the video celebrating the first ten years of Gucci Chime, Chiara Ferragni, who expresses her hopes for a new generation of girls, draws inspiration from her role as a mother: entrepreneur not only for Vittoria but Leone, as gender equality should not only be inculcated as a value in girls. The star has spoken many times in her career about the importance of gender equality: among the last occasions that we all remember, the speech at the Sanremo Festival: on this occasion, Chiara Ferragni spoke for the fight against violence against women Had also allotted his fees. ,
Here’s Asha’s video for Gucci Chime that Vogue presents in preview starring Chiara Ferragni:
«Gucci Chime’s commitment to amplifying the voices heard over the past ten years touches me deeply and relates to my work. Each film in this new series matters and reminds us why we need to support the voices of those who are working to make a difference. I hope this campaign sparks a worldwide conversation so that everyone feels the urgent need to help build a gender-equal future.”
Director, Sharmeen Obaid-Chinoy
In addition to Chiara Ferragni, Salma Hayek Pinault, Florence Welch, Julia Roberts and John Legend, who participated in the campaign’s launch ten years ago, have added their voices to the campaign. She is joined by names close to Gucci, including Idris Elba, Julia Garner, Halle Bailey, Alia Bhatt, Serena Williams and Jodie Turner-Smith, as well as CHIME advisory board members Tanya Kompas and Mariangel Garcia-Ramos, and activist Amanda Nguyen, V Kativu. and Jaha Dukureh, and others: an international testimony comprising disparate figures united by a commitment to gender equality.
The Gucci Chime Campaign Doesn’t Stop: On the tenth anniversary of the campaign, Gucci renews its commitment to non-governmental organizations and grassroots organizations that work to promote gender equality around the world, especially Specifically in support of women and girls vulnerable because they are disabled, belonging to indigenous peoples, those born in the Global South, young feminists, trans and non-binary people, and refugee women. The celebration of ten years of Gucci Chime includes a series of important initiatives that will be unveiled to the global Gucci community in the coming months.
«Gucci Chime turns ten years old today, over ten years the campaign has made an impact and made a tangible impact on the community, thanks to the tireless work and commitment of people around the world who fight daily to make a difference. Are. Our journey began ten years ago, but the road that awaits us is still long. Today we reaffirm our commitment so that the next decade may still be characterized by progress and positive change.».
Gucci President and CEO Marco Bizzarri representing the maison’s 22,000 employees.
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