Hailey Bieber is the new FILA Global Ambassador

Hailey Bieber he is a volcano and never fails to make people talk about him. Besides being one of the most popular influencers when it comes to style, the model and entrepreneur is adding a new role to her already packed resume. Indeed it was appointed as FILA’s new global ambassadorfollowing the campaign’s initial debut in fall 2022. One a new partnership that not only sees her as the protagonist of the new FILA campaign, but will also allow her to collaborate and lend her fashionable touch to sportswear collections as well., the first launch is scheduled for autumn-winter 2024. “I am grateful to expand my role at FILA, a brand that has always stood for quality, elegance and bold, beautiful designs,” Hailey Bieber said in a press release. “I value the brand’s Italian heritage and the brand’s history from which I can continue to draw inspiration. I’m excited to add my take on FILA’s iconic styles.

as we work together to create something special.”

The launch of a new campaign in which Hayley will be joined by tennis player Reilly Opelka.dedicated to the 50th anniversary of the iconic F-Box logo

of which the brand is the official sponsor of the company, where the brand’s signature colors stand out: red, white and dark blue. Introduced in 1973 when FILA first brought color to the tennis court, the logo has since continued to be an icon in the world of sport and style, as well as making its mark on fashion and culture with its bold and innovative design. becoming one of the most sought-after brands today among street style and Gen Z. This is demonstrated by the new partnership with Hailey.

Shot by Renell Medrano and stylists Hayley and Dani Michel, the campaign features model and tennis player Reilly wearing pieces from the collection Anniversary collection F-Boxnew FILA Global clothing line for women and men, available from September 5. Uniquely versatile, this garment is inspired by the world of tennis and its design allows you to play in style, adapting it to both the playing field and everyday life. Polos, tracksuits, jackets and crewneck sweaters combine elements of the archive with a modern twist. One of them is a new graphic print depicting a series of tennis rackets. The first preview of a new creative design from FILA, which we are sure Hailey will bring her unmistakable fashion sense, love for vintage and newness, repeatedly demonstrated in her images in masterfully cool combinations.