Hailey Bieber on lingerie, body image and the Victoria Secret world tour

There are a lot of people who consider Hailey Bieber an icon—after all, she stars in the Victoria’s Secret Icons campaign alongside the likes of Naomi Campbell and Gisele Bündchen. But the 26-year-old model, street style expert and beauty mogul would say otherwise. An icon, she says, is “someone who stands the test of time,” and she cites Campbell as a perfect example. As we chat on the phone, Bieber elaborates: For her, achieving icon status means leaving a mark on the world. “I still have a lot of work to do to impress people before I see it that way,” she says. “I’m just very lucky and blessed to be on the path and trajectory that I’m on, and I’m really excited to continue to move forward and leave whatever mark I can on the world.” Part of that milestone includes taking part in the lingerie brand’s new world tour.

That’s right: Victoria’s Secret is bringing back its signature fashion show, but in a whole new way. This time, the brand is following creatives in four cities around the world, and Bieber is one of many talents featured in the documentary, which will stream on Amazon Prime Video starting September 26th. work with Victoria’s Secret – obviously it’s such an iconic brand. I’ve never had the opportunity to be a part of a previous fashion show, and looking at how they did (the World Tour), I’m glad to be a part of it now and happy with how the brand is doing it.” When asked what she likes most about the new fashion show, she says it’s the people she had the opportunity to work with. “I think the level of comfort they provide to the women on set is really amazing… it’s a really respectful environment.”

Hailey Bieber BTS World Tour

Sofia Malamut

Of course, being a fashion model, or more specifically a model in the lingerie industry, doesn’t come without its challenges, especially when it comes to body image. Bieber admits that staying positive in his work requires both mental and physical strength, as well as showing himself grace. “I know my genetic makeup has a lot to do with my body type and body type, but I also spend a lot of time working out and eating as healthy as possible,” she shares, adding that it’s important to her not to be too hard on herself. , where she skips the gym for a week and, being a foodie, doesn’t restrict her diet. Simply put, a healthy, balanced lifestyle helps Bieber feel good mentally, and if she feels good mentally, she takes better care of her body.

A life that is constantly in the spotlight (or, in Bieber’s opinion, on photo shoot mood boards for decades), especially in the age of the Internet and social media, often leads to criticism. Whether it’s a stupid meme or something else, she makes no secret of the fact that she, like everyone else, is affected by it. “My confidence is constantly going down… but having people around you who remind you of the truth of who you are and surrounding yourself with people who love you for you is what inspires me the most,” model who “recently celebrated her five-year anniversary with her husband Justin Bieber,” she says.

Hailey Bieber: Victoria's Secret World Tour

Carlene Jacobs

We continue to discuss how Bieber’s attitude towards underwear has changed over the years. While some may like to wear their most luxurious pads under casual ensembles, she prefers to save hers for more special occasions. In her words: “I wear it for fun; for example, if it’s Valentine’s Day or Christmas, and make fun of it. “Victoria’s Secret does a really good job with what they put out for every holiday or special occasion (event), so I really like to match my lingerie to those (offerings).”

Hailey Bieber: Victoria's Secret World Tour

Sofia Malamut

Noting that these special occasions are just that: special occasions, and the fact that Bieber has been raving about her skincare (and now makeup) brand Rhode, I ask what she does after hours to unwind. Naturally, with a schedule like hers, she admits that she enjoys spending time at home. “As I’ve gotten older, I’ve come to appreciate being at home with my dogs and husband more, watching movies and ordering food,” she says, adding that she spent a full 24 hours in her pajamas. “Movies and pajamas? It was the best day ever.”

So what is Hailey Bieber watching now? She says she just finished Sex and the City– yes, she devoured the entire series. Now that she was done with that, she moved on to And just like that…. Two cult series for a cult star. Could you expect anything less?

Headshot by Dale Arden Chong

Dale Arden Chong is the senior fashion editor at ELLE.com. She was previously editor of MensHealth.com and has written for Who What Wear, GLAMOR, The Coveteur and others. She loves fashion, food and art among other things, but her biggest crush is K-pop idol V from BTS.

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